Authors HRouge
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Now a £35M cap, a fortnight on
It's one of those small UK if-it-were-listed-in-the-US companies. Bidstack #BIDS and it puts advertising into major online games
It's rocketing - and there are some grounds to think that in quite short order it may be about to turn into a firework
"May" and also:
- history of over promising and disappointing
- very much a AIM small cap
- burns cash
- will place and dilute
- has share price on homepage
- Glassdoor is not great
- emoji issues when discussed
*But* it may now be delivering for real. If so it may also be extremely cheap. How cheap?
20H1 was 2x sequentially and 10x YoY
It may be about to report H1-H2 sequential growth of 5x.
If so, FY20: 10x YoY.
Fwd 21 rev multiple? Perhaps half that number, perhaps even less.
I need to explain in some detail what they do because it's necessary to understand it to gauge not only the opportunity but also the risk - and also to be able to translate aspects of what the company put out in their releases. The juicy stuff comes after.
As simply as I can: Bidstack provide a SDK (software developer kit) to games companies: so far Sega and Codemasters
The SDK allows companies to create areas in their games where adverts can be placed by Bidstack.
The ads appear within the fabric of the game, natively
It's one of those small UK if-it-were-listed-in-the-US companies. Bidstack #BIDS and it puts advertising into major online games
It's rocketing - and there are some grounds to think that in quite short order it may be about to turn into a firework
Not Boku and not for widows & orphans but looking around here, it has the kind of following where rival factions of the warmer kind of bulletin board gang members gun each other down on twitter with rocket emojis but if the Swedes or Americans discover it, can it stay a \xa322M cap? https://t.co/Fa2r6JgTTq
— HRouge (@hareng_rouge) December 17, 2020
"May" and also:
- history of over promising and disappointing
- very much a AIM small cap
- burns cash
- will place and dilute
- has share price on homepage
- Glassdoor is not great
- emoji issues when discussed
*But* it may now be delivering for real. If so it may also be extremely cheap. How cheap?
20H1 was 2x sequentially and 10x YoY
It may be about to report H1-H2 sequential growth of 5x.
If so, FY20: 10x YoY.
Fwd 21 rev multiple? Perhaps half that number, perhaps even less.

I need to explain in some detail what they do because it's necessary to understand it to gauge not only the opportunity but also the risk - and also to be able to translate aspects of what the company put out in their releases. The juicy stuff comes after.
As simply as I can: Bidstack provide a SDK (software developer kit) to games companies: so far Sega and Codemasters
The SDK allows companies to create areas in their games where adverts can be placed by Bidstack.
The ads appear within the fabric of the game, natively