Gonna talk "pitching story" for a moment, because that's how I get most of my screenwriting work and it's hard to find practical information about the art of it online and in books. This is just my experience and approach, but in the age of zoom, some of this may be helpful...

My primary goal when I pitch is TO ENGAGE THE AUDIENCE EMOTIONALLY. Yes, I'm telling the story, but for me storytelling is a vehicle that delivers emotion to an audience. I structure my pitch around emotion.

I learned this from my TV boss, Greg Walker.

How do I do it?

Two things I make sure I have in my pitch.

1. An early moment, usually in the first 30-60 seconds of speaking that creates a VIVID, EMOTIONALLY PROVOCATIVE IMAGE in the mind of the listener. We're pitching movies and TV. Those are VISUAL MEDIUMS. I drop that image early.

Sometimes, even though I can't draw, I'll sketch it out just to make *sure* it works. It'll usually revolve around a plot point, but the main goal is to get the audience to stop listening and start SEEING what I'm saying.

Then it's like storytelling at a campfire.

Having that image EARLY in your pitch can let the audience know that THIS IS INDEED A MOVIE. Once they can see the movie, then they're a little more with you. It still may not be the movie they want, but it's a movie. That's a win. The second thing I do is --