1. It is not conspiratorial to say that both Johnson and Rees-Mogg are front men for a very narrow set of interests. they are relying entirely on the IEA think tank set for ideas - which sees #Brexit only in terms of how their financial backers can advance their interests.

2. I have never heard JRM or Johnson give a detailed and convincing anti-EU speech. They know how to drop in buzzwords and eurosceptic terminology but they have stolen the clothes of anti-EU scholars who used to make up the eurosceptic movement.

3. Very skilfully they have cleaved euroscepticism away from Ukip which has freed itself to concentrating on grunting about Muslims. Most of the founders have either gravitated to the Tory fringes or bowed out completely.

4. What's left are a pack of quasi-libertarian "thinkers" hypnotised by "free trade" matras while having precisely zero comprehension of how modern trade works. For them it is a religion. Offer up sacrifices to "the market" and we shall be blessed.

5. Johnson doesn't know or car what's going on or who he is even representing. He's just happy to have the endless media attention. He doesn't even care about voters who like him, not least because he is seldom likely to even speak to an average voter.