Since I go off on my Intel is like Wine rant about once a year, I thought why not just do it on the first day and get it over with. So, A Thread...
During my MBA in the Operations class, we had a lecture on different types of knowledge that go into production processes. Put simply--Some processes are Art and some are Science. But more specifically, you can separate process knowledge into two categories: Tacit & Codified
What makes knowledge codified versus tacit?
You can further categorize both the Producers knowledge of How to produce and Producer's knowledge of What the customer's want, thus resulting in the classic B-school 2x2.
Production for Coke is by formula and everybody knows exactly what a Coke taste like. For the Ritz-Carlton, knowing what makes a great experience for any particular customer is hard to know, but doing it (say placing chocolate covered strawberries in the room...is easy)