SteveeRogerr Authors Daniel Ahmad
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Ok. Let's talk about why Xbox decided to announce that it would double the price of Xbox Live Gold (12m period) and then reversed that decision less than 24 hours later after strong backlash from fans.
Quick thread on the topic from me below:
If you've followed me in the past you know that I've talked a lot about Xbox is moving beyond the console and has a goal to offer multiple entry points into its ecosystem, with Game Pass being the main entry point into its software and services
This strategy makes a lot of sense on paper, but is proving difficult for Microsoft to execute in the short term.
The aim is to scale Game Pass as a service to reach the entire gaming audience via multiple console offerings, but also beyond console via PC & Mobile (Cloud) etc.
It's also why Xbox has plans to extend Game Pass + xCloud to iOS, Windows and other devices (Smart TV's) in the future.
Its investment in studios and IP aims to increase the value prop of Game Pass, with multiple AAA titles available on the service day 1.
All for $15pm.
Game Pass has already grown to 15 million subscribers, but it's worth noting that the majority of these subs are also Xbox console players.
The goal of reaching the broader gaming audience beyond console will take some time to fully execute for a number of reasons:
Quick thread on the topic from me below:
If you've followed me in the past you know that I've talked a lot about Xbox is moving beyond the console and has a goal to offer multiple entry points into its ecosystem, with Game Pass being the main entry point into its software and services
Xbox has two goals:
— Daniel Ahmad (@ZhugeEX) July 23, 2020
1. Remove barriers to entry in the hardware space
2. Remove barriers to entry in the software and services space.
With the overall goal to grow the number of players in the Xbox ecosystem through multiple entry points and a range of connected services.
This strategy makes a lot of sense on paper, but is proving difficult for Microsoft to execute in the short term.
The aim is to scale Game Pass as a service to reach the entire gaming audience via multiple console offerings, but also beyond console via PC & Mobile (Cloud) etc.
It's also why Xbox has plans to extend Game Pass + xCloud to iOS, Windows and other devices (Smart TV's) in the future.
Its investment in studios and IP aims to increase the value prop of Game Pass, with multiple AAA titles available on the service day 1.
All for $15pm.
Game Pass has already grown to 15 million subscribers, but it's worth noting that the majority of these subs are also Xbox console players.
The goal of reaching the broader gaming audience beyond console will take some time to fully execute for a number of reasons: