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I just finished Eric Adler's The Battle of the Classics, and wanted to say something about Joel Christiansen's review linked below. I am not sure what motivates the review (I speculate a bit below), but it gives a very misleading impression of the book. 1/x


The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x

Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x

The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x

It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
10 Characteristics of KILLER COPYWRITING

That will knock your readers’ socks off

&

10X your conversion rates

// THREAD //


1) Specific 🔬

There are numbers behind every product

Want to impress your reader?

AND

Make your ad more believable?

Select the best numbers & use them a LOT

Just like the Big Man @WritingToRiches did here:

https://t.co/SWokjWjuTw


2) Targeted 🎯

Copywriting that targets everyone converts no one

Find out who your ideal customers are

& Craft copy that makes them think “That’s about me!”

@Psypreneur made it big by fixing the minds of biz people. Not all people.


3) Qualifying 🔍

If what you’re selling is any good

It’s solving *some* problems instead of attempting to solve *all* problems

Be upfront about it & you will convert quality leads

(And get only 5-star ratings)

Just like @blackhatwizardd did here:

https://t.co/L2m7yfrNXr


4) To-The-Point 📑

If people wanted to read, they’d pick “Pride & Prejudice” not your ad

Don’t rumble on

Write all you need to make a sale & STOP

@thedankoe nailed it here: https://t.co/WYyKGslQkg

(Within 1 minute you already know what’s the product about)
Hi @eiaine, since you quoted me in your op-ed (“Why do we demand democracy from our government, then cede our individual power in our workplaces?”) before going on to misrepresent & misunderstand labor tactics & @AlphabetWorkers, I'll be replying in this thread đŸ§”:


1) "There’s an easy solution to that problem — go work somewhere else" - this suggestion is akin to right wing fascists telling dissidents to just leave when we disagree w their governance. Deciding to stay and be a positive change is CRUCIAL when a company like

Google is in all of our back-pockets-- literally. If every ethicist and conscientious objector simply leaves, the gross impact of this corporation is in a much worse place for all of, something that should trouble every Google user.

2) Claiming that full-timers fear losing our jobs to "cheap contractor labor" and noting "many temp workers put in the same hours as full-time employees, but with none of the insurance, benefits or worker protections" proves one of the reasons that contractor

solidarity is so important to the tech labor movement-- no one's labor should be arbitrarily devalued. @AlphabetWorkers is committed to fighting for fair treatment of contractors bc it's the right thing to do. Implying selfish motivations with no basis is petty & divisive.