If I had to give a lecture series on marketing, here's 11 points I'd include:
1. Data is like protein:
It’s valuable - but it shouldn’t be your *only* input.
If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.
2. The infinite ROI skill stack:
A. Understand how people work - Lindy.
B. Understand platforms + culture - Ever-changing.
Live in the barbell.
3. The best marketers are open source for the *first time ever*
• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website
There's no centralised database like Github - but it's there for the resourceful
4. Copy or reverse-engineer
A. If you want to do good marketing, just copy the greats.
B. If you want to do great marketing, reverse engineer the principles behind great marketing.
Warning: You will then be copied.
5. Think with headlines first
Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.
If the headline is good, they then make the video.
This is the inverse of making the headline fit the story.
Think of distribution before creation.
