Entrepreneurs are ALWAYS builders.

All that changes is what they are building.

Stage 1: building a product

Stage 2: building a team

Stage 3: building a culture

Stage 4: building a strategy

Stage 5: building an organization

Total case study in expectation-setting by @JeffBezos.

If you want to understand how to communicate directly & candidly with employees, customers, partners, just read this...

1997 shareholder letter for those wondering