1/ Recently finished @RogerLMartin's The Design of Business. Here are some of my top takeaways 🧵 #startups #innovation #DesignThinking #StrategicDesign

2/ Innovation is about seeing the world not as it is, but as it could be. It's about exploring really "wicked problems" whose solutions can't be found in past experience or proven by data.

3/ "Design thinking" focuses on accelerating the pace at which knowledge advances from mystery (an unexplainable problem) to
heuristic (a rule of thumb that guides us toward a solution) to algorithm (a replicable success formula).

4/ Organizations dominated by analytical thinking are built to operate as they always have; they are structurally resistant to the idea of designing and redesigning themselves and their business dynamically over time. They are built to maintain the status quo.

5/ In organizations dominated by intuitive thinking, on the other hand, innovation may come fast and furiously, but growth and longevity represent tremendous challenges. Intuition-biased firms cannot and will not systematize what they do