After spending a couple of days engaging with #DisruptTexts and its most vociferous Twitter defenders, here is what I've learned:
More from Twitter
1/ Meta thread about "Going Pro" on Twitter.
I've been a Twitter power user since 2008 or so. Long time.
I've watched it change from an impromptu conversation or watch party platform to a place for people to build their professional reputations and network.
2/ In many ways it's matured into a more effective professional platform than LinkedIn.
LinkedIn is (mostly) about collecting the professional contacts you've met.
Twitter is a place to meet new people.
That much hasn't
3/ What also hasn't changed is its power for networking.
This is particularly useful if you break out of your echo chamber and talk, build relationships with people doing tangentially related things.
You're bricklaying and with patience it pays off.
4/ What has changed is a growing population of people being *intentional* about the use of Twitter for their professional lives.
Observations on what's working for them:
5/ They "Build in public" - sharing behind the scenes perspectives on whatever it is you're doing professionally.
What do people not know about what you do?
Stick within your expertise, with focus, where people see you are an authority - that’s where you grow a following.
I've been a Twitter power user since 2008 or so. Long time.
I've watched it change from an impromptu conversation or watch party platform to a place for people to build their professional reputations and network.
2/ In many ways it's matured into a more effective professional platform than LinkedIn.
LinkedIn is (mostly) about collecting the professional contacts you've met.
Twitter is a place to meet new people.
That much hasn't
Facebook is where you learn you don't like a lot of the people you know. Twitter is where you learn to like people you don't know already.
— Amanda Orson (@amandaorson) August 2, 2012
3/ What also hasn't changed is its power for networking.
This is particularly useful if you break out of your echo chamber and talk, build relationships with people doing tangentially related things.
You're bricklaying and with patience it pays off.
Back of the napkin math - over the last year I've referred (or retained) $500k+ worth of business to contacts in my network.
— Amanda Orson (@amandaorson) November 16, 2016
4/ What has changed is a growing population of people being *intentional* about the use of Twitter for their professional lives.
Observations on what's working for them:
5/ They "Build in public" - sharing behind the scenes perspectives on whatever it is you're doing professionally.
What do people not know about what you do?
Stick within your expertise, with focus, where people see you are an authority - that’s where you grow a following.
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The YouTube algorithm that I helped build in 2011 still recommends the flat earth theory by the *hundreds of millions*. This investigation by @RawStory shows some of the real-life consequences of this badly designed AI.
This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/
A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/
https://t.co/uAORIJ5BYX 4/
https://t.co/yOGZ0pLfHG 5/
Flat Earth conference attendees explain how they have been brainwashed by YouTube and Infowarshttps://t.co/gqZwGXPOoc
— Raw Story (@RawStory) November 18, 2018
This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/

A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/
https://t.co/uAORIJ5BYX 4/
https://t.co/yOGZ0pLfHG 5/