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A common misunderstanding about Agile and тАЬBig Design Up FrontтАЭ:
ThereтАЩs nothing in the Agile Manifesto or Principles that states you should never have any idea what youтАЩre trying to build.
YouтАЩre allowed to think about a desired outcome from the beginning.
ItтАЩs not Big Design Up Front if you do in-depth research to understand the userтАЩs problem.
ItтАЩs not BDUF if you spend detailed time learning who needs this thing and why they need it.
ItтАЩs not BDUF if you help every team member know what success looks like.
Agile is about reducing risk.
ItтАЩs not Agile if you increase risk by starting your sprints with complete ignorance.
ItтАЩs not Agile if you donтАЩt research.
DonтАЩt make the mistake of shutting down critical understanding by labeling it Bg Design Up Front.
It would be a mistake to assume this research should only be done by designers and researchers.
Product management and developers also need to be out with the team, conducting the research.
Shared Understanding is the key objective
Big Design Up Front is a thing to avoid.
Defining all the functionality before coding is BDUF.
Drawing every screen and every pixel is BDUF.
Promising functionality (or delivery dates) to customers before development starts is BDUF.
These things shouldnтАЩt happen in Agile.
ThereтАЩs nothing in the Agile Manifesto or Principles that states you should never have any idea what youтАЩre trying to build.
YouтАЩre allowed to think about a desired outcome from the beginning.
ItтАЩs not Big Design Up Front if you do in-depth research to understand the userтАЩs problem.
ItтАЩs not BDUF if you spend detailed time learning who needs this thing and why they need it.
ItтАЩs not BDUF if you help every team member know what success looks like.
Agile is about reducing risk.
ItтАЩs not Agile if you increase risk by starting your sprints with complete ignorance.
ItтАЩs not Agile if you donтАЩt research.
DonтАЩt make the mistake of shutting down critical understanding by labeling it Bg Design Up Front.
It would be a mistake to assume this research should only be done by designers and researchers.
Product management and developers also need to be out with the team, conducting the research.
Shared Understanding is the key objective
I\u2019d recommend that the devs participate directly in the research.
— Jared Spool (@jmspool) November 18, 2018
If the devs go into the first sprint with a thorough understanding of the user\u2019s problems, they are far more likely to solve it well.
Big Design Up Front is a thing to avoid.
Defining all the functionality before coding is BDUF.
Drawing every screen and every pixel is BDUF.
Promising functionality (or delivery dates) to customers before development starts is BDUF.
These things shouldnтАЩt happen in Agile.
Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! ЁЯСЗ
It's all in French, but if you're up for it you can read:
тАв Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
тАв Their high-level legal decision: https://t.co/hwpiEvjodt
тАв The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent тАФ this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have тАФ though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
тАв Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
тАв Their high-level legal decision: https://t.co/hwpiEvjodt
тАв The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent тАФ this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have тАФ though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
