Lots of discussion on media coverage of BIG BETS this week. They’re click-bait-y. Novel. Maybe there’s some envy or schadenfreude at play. But that’s not the real issue. The problem is how operators control media coverage.
👇

I don’t find big bets nearly as problematic as, say, coverage of someone hitting a 12-leg parlay, but the reason we are inundated with this type of coverage is the same: the operators are deciding what is newsworthy and what isn’t.
The issue is pretty fundamental. Most sports betting media entities exist only because of operators. They are literally paid by operators. That’s how the affiliate model works. Would we be ok if a newspaper covering the Trump White House were funded by the administration?
We’d expect some bias, wouldn’t we? As a result, the sports betting media is mainly a marketing arm for operators right now. Journalists have relationships with operators, who feed them information they want published. Operators understand the accessibility bias & exploit it.
Back to that 12-leg parlay. Operators *love* the 12-leg parlay because their theoretical hold multiplies as the number of legs on the parlay increases. Do operators want to see parlay success stories covered? YES!
How often do you see stories in the newspaper about people winning the lottery? Not often. And when you do, it’s more likely than not about the calamities that have befallen said lottery winner since their big score.
State lotteries would love to see media coverage of someone winning $20,000 from a $5 scratch-off ticket at their local 7-Eleven. But media outlets don’t get a referral fee when Joe Reader plays the lottery.
I don’t think every sports betting writer is a lapdog for operators. This is a bigger issue. It’s systemic. It’s structural. It’s a problem of incentives & power. And I don’t know the solution. But I would encourage sports betting media to try a different angle & see what sticks
There is an appetite for something different. The popularity of @capjack2000's parlay math tweet thread is strong evidence of that. Give us, the consumers, the chance to read something that doesn’t make us feel used.

More from Sport

It's Sunday, Fed blackout, am recovering from soccer match, sipping on double espresso, so of course a perfect time to take on Tyler Cowen here. 🙂


Like many people, I enjoy reading Tyler's blog. But there are times (alright, many times) I disagree with him. This is no big deal. I also disagree with myself sometimes (especially my past self). But his recent post left me

What is he trying to say here? After thinking about it for a bit, I think he's critiquing the idea that "running the economy hot" leads to employment *and* real wage gains. Perhaps the former, but only at the expense of the latter. At least, this is what a textbook IS-LM model

tells us if one "runs the economy hot" through increased fiscal stimulus (on consumption and transfers, not public infrastructure investment). If this is what he meant, then he should have just said so, instead of labeling this a "Keynesian" proposition.

In fact, this property follows as a *neoclassical* proposition that is embedded in the IS-LM framework. (For non-economists, note that Keynes did not invent IS-LM; the framework was developed later by Hicks as an interpretation of *some* parts of the General Theory.)

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हिमालय पर्वत की एक बड़ी पवित्र गुफा थी।उस गुफा के निकट ही गंगा जी बहती थी।एक बार देवर्षि नारद विचरण करते हुए वहां आ पहुंचे।वह परम पवित्र गुफा नारद जी को अत्यंत सुहावनी लगी।वहां का मनोरम प्राकृतिक दृश्य,पर्वत,नदी और वन देख उनके हृदय में श्रीहरि विष्णु की भक्ति अत्यंत बलवती हो उठी।


और देवर्षि नारद वहीं बैठकर तपस्या में लीन हो गए।इन्द्र नारद की तपस्या से घबरा गए।उन्हें हमेशा की तरह अपना सिंहासन व स्वर्ग खोने का डर सताने लगा।इसलिए इन्द्र ने नारद की तपस्या भंग करने के लिए कामदेव को उनके पास भेज दिया।वहां पहुंच कामदेव ने अपनी माया से वसंतऋतु को उत्पन्न कर दिया।


पेड़ और पौधों पर रंग बिरंगे फूल खिल गए और कोयलें कूकने लगी,पक्षी चहकने लगे।शीतल,मंद,सुगंधित और सुहावनी हवा चलने लगी।रंभा आदि अप्सराएं नाचने लगीं ।किन्तु कामदेव की किसी भी माया का नारद पे कोई प्रभाव नहीं पड़ा।तब कामदेव को डर सताने लगा कि कहीं नारद क्रोध में आकर मुझे श्राप न देदें।

जैसे ही नारद ने अपनी आंखें खोली, उसी क्षण कामदेव ने उनसे क्षमा मांगी।नारद मुनि को तनिक भी क्रोध नहीं आया और उन्होने शीघ्र ही कामदेव को क्षमा कर दिया।कामदेव प्रसन्न होकर वहां से चले गए।कामदेव के चले जाने पर देवर्षि के मन में अहंकार आ गया कि मैने कामदेव को हरा दिया।

नारद फिर कैलाश जा पहुंचे और शिवजी को अपनी विजयगाथा सुनाई।शिव समझ गए कि नारद अहंकारी हो गए हैं और अगर ये बात विष्णु जी जान गए तो नारद के लिए अच्छा नहीं होगा।ये सोचकर शिवजी ने नारद को भगवन विष्णु को ये बात बताने के लीए मना किया। परंतु नारद जी को ये बात उचित नहीं लगी।