(1) When you don’t communicate policies effectively, somebody else will, albeit incorrectly. This is called rumours. This is made worse during information vacuum, the period between saying you’ll announce something, and actually announcing it.

(2) Content - The government is in a position to control the narrative, avoid panic, minimise misinformation - how rumours starts. Govt also controls most media machinery - this should be simple.
(3) Audience - Govt must understand that vase majority of population are common people who are earn wages. They want to know how closures will affect them, their wages, their families. It’s day by day survival for many.
(4) Coordination - If you’re announcing something, make sure you know how to explain other aspects of life that is affected. What happens to schools? How will syallabus will be continued? How about kids with no laptops? Daycare? What if my employer refuses to allow WFH?
(5) Explain - articulate how you arrived at that decision, what considerations were taken, and ways to fix that. Assure people who are daily wage earners from their concern about loss of income. For many, not going to work daily, is a death wish itself.
(6) Delivery - relay content in easy to understand manner. What content does vast majority of people want / need to know. Focus on that. Other information can be put on website. Too much information that people dont understand causes confusion. Confusion leads to apathy / panic.
(7) Above not just limited to government, but to corporates as well. At times like this, frequent, punchy communication required to reassure people that they have their backs
(8) Medium - same content can be reproduced in different formats across FB, IG, Twitter, LinkedIn. Worse crime is to have word by word in every platform. You get caught out by different reaction. FB says good, but you get bashed in LinkedIn as a certain Minister discovered
(9) Control - It’s good to admit where we need to work on. Rather than 100% of ‘world full of flowers’. Builds honesty with the audience that that what was communicated was thinked through

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Two things can be true at once:
1. There is an issue with hostility some academics have faced on some issues
2. Another academic who himself uses threats of legal action to bully colleagues into silence is not a good faith champion of the free speech cause


I have kept quiet about Matthew's recent outpourings on here but as my estwhile co-author has now seen fit to portray me as an enabler of oppression I think I have a right to reply. So I will.

I consider Matthew to be a colleague and a friend, and we had a longstanding agreement not to engage in disputes on twitter. I disagree with much in the article @UOzkirimli wrote on his research in @openDemocracy but I strongly support his right to express such critical views

I therefore find it outrageous that Matthew saw fit to bully @openDemocracy with legal threats, seeking it seems to stifle criticism of his own work. Such behaviour is simply wrong, and completely inconsistent with an academic commitment to free speech.

I am not embroiling myself in the various other cases Matt lists because, unlike him, I think attention to the detail matters and I don't have time to research each of these cases in detail.

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