Don't know if anyone at CNN is covering debunking of the Cambridge Analytica whistleblower panic. This is what it looked like back in 2018.

https://t.co/zHneHwZbQE
https://t.co/VXCyV6rhfr
https://t.co/5JHO9FopEd
https://t.co/bcvkeqs8To
https://t.co/8gAN9X6hfZ
https://t.co/KVRDQZSuDd
https://t.co/JBMio8U1fj
That's just three reporters at one outlet.
Here is the piece from yesterday about the British finding no evidence to back up the accusations that were widely disseminated by media here: https://t.co/SfOYUGmwnQ
Here is what I wrote back then:
https://t.co/6UUPWtRbWs
https://t.co/QHCBJOs4dL
https://t.co/61P941sPse
https://t.co/C378gratA3
Anyway, you get the point.
This is usually @DrewHolden360's job, anyway.

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I wrote 30 Twitter threads in 30 days.

The goal?

Learn how to craft interesting threads, and grow a following. It (mostly) worked.

- New followers: +2.5K (+100% MoM)
- Top thread: 373K impressions
- Top tweet: 2.5K likes

Here's what I learned. Quick thread 👇👇

To start, here's the most popular thread I've written.

Thoughts on what made it work, below.


1. Quality

The threads that performed best were (usually) the ones I put the most effort into.

One example is this one about Jeff Bezos's origins. I spent hours researching and drafting it.

It's worth taking the time to craft your


2. Timeliness

Capitalizing on the news can be one way to expand viewership.

When Fornite launched its #FreeFortnite campaign, I wrote this thread.

At the time, it was my 2nd best performing thread. It also introduced me to the lovely


3. Narrative Arc

Have a clear start and end in your mind.

I made this mistake with a few Amazon threads. I thought because my first one worked, I could keep the story going. But they didn't have as clear a narrative arc and were much less popular.

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"I really want to break into Product Management"

make products.

"If only someone would tell me how I can get a startup to notice me."

Make Products.

"I guess it's impossible and I'll never break into the industry."

MAKE PRODUCTS.

Courtesy of @edbrisson's wonderful thread on breaking into comics –
https://t.co/TgNblNSCBj – here is why the same applies to Product Management, too.


There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.

You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.

But – there is at least one blindingly obvious industry consensus – a Product Manager makes Products.

And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.

They find their own way.
1/ Some initial thoughts on personal moats:

Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.

Characteristics of a personal moat below:


2/ Like a company moat, you want to build career capital while you sleep.

As Andrew Chen noted:


3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized

Things that might get commoditized over time (some longer than


4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.

After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.

In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.