1/ Short Selling 101

With the markets continuing to rally, there has been more talk of “shorting” or “short selling” stocks.

But what does that mean and how does it work?

Here’s a quick educational primer: Short Selling 101

I recently asked my audience: What is the most genius marketing campaign of all time?

I got 2,000+ responses.

THREAD: 20 of the most iconic marketing and advertising campaigns in history:

De Beers “Diamonds are Forever”

Arguably the most iconic, controversial, and impactful marketing campaign in history.

Created the massive, global diamond industry.

(Note: This will be the subject of a future thread…)

Coke vs. Pepsi Superman Battle

Pepsi ran the Halloween ad on the left. Coke responded with the ad on the right.

Game, set, match.

h/t @perfexcellent

The Original Apple iPod Campaign

“1,000 songs in your pocket”

Simple, intuitive, genius.

Starbucks Wrong Names on Cups

Starbucks employees writing the names of millions of customers in hilariously wrong ways to get them to post the images across social media with Starbucks branding.

For free.

h/t @SleepwellCap

In 1983, a 52-year-old senior executive at Texas Instruments was passed over for the company's top job.

He would go on to found and build the most strategically important company in the world.

Who's up for a story?

👇👇👇

1/ Morris Chang was born into a middle-class family on July 10, 1931 in Ningbo, Chekiang, China.

The early years of his life were set against a backdrop of hardship.

Wars and widespread poverty had overwhelmed the country, exposing him to this suffering at a young age.

2/ His father - an official in the local government - encouraged Morris to focus on school.

Fleeing the violence of the ongoing wars, Morris and his mother moved frequently.

His studies became his respite.

In 1948, at the height of the Civil War, they moved to Hong Kong.

3/ In 1949, Morris Chang was accepted to Harvard University.

He moved to America.

After just one year at Harvard, he transferred to The Massachusetts Institute of Technology (MIT) to study engineering.

He graduated in 1953 with a B.S. and M.S. in Mechanical Engineering.

4/ While he had originally intended to continue his studies and get a PhD, he failed his qualifying exam, so was forced to enter the job market.

He took an entry-level job with Sylvania Semiconductor, but quickly realized the company wasn't forward-thinking enough for his style.

THREAD: The story of the week in finance is how a group of retail traders at @wallstreetbets, with assists from @ElonMusk and @Chamath, took down the establishment short sellers at GameStop.

A thread on the underlying mechanics of the $GME saga...

1/ First, for those unfamiliar with the business, GameStop is a videogame and merchandise retailer.

It has >5,000 stores, primarily in malls, across North America, Europe, and Australia.

The business has struggled to modernize, hurting its financial and stock performance.

2/ For a variety of business reasons, a bull (i.e. optimistic) case regarding its future performance has formed.

It really came to the forefront after RC Ventures, an entity managed by Chewy founder @ryancohen, disclosed a large position and assumed three board seats.

3/ @ryancohen summarized his case, stating:

"We are excited to bring our customer-obsessed mindset and technology experience to GameStop and its strategic assets...expanding the ways in which it delights customers and by becoming the ultimate destination for gamers."

4/ At the time of that statement on January 11, $GME stock was trading at about ~$20 per share.

Since then, the stock has surged to ~$200 per share and captured the public imagination.

But how did it happen?

There are two dynamics at play: a short squeeze and a gamma squeeze.

First principles thinking is a powerful framework for deconstructing complex problems and driving non-linear outcomes.

Here's a breakdown of what it is and how it works:

Aristotle defined a first principle as "the first basis from which a thing is known."

A first principle is a basic, foundational assumption—one that cannot be deduced or broken down any further.

First principles are foundational truths.

"First principles thinking”—or "reasoning from first principles”—is a problem-solving and innovation framework that requires you to break down a complex problem into its most foundational elements.

The aim: to ground yourself in the foundational truths and build up from there.

When we encounter challenging problems, our tendency is to rely on base level assumptions we have been told are true—or we believe to be true.

It's quick and easy to do.

But it also leads to unimaginative, linear solutions that closely resemble what has been done before.

This is called "reasoning by analogy”—it leads to solutions that are much like something else.

To be sure, it can be very useful when speed is the priority.

But it falls short when dealing with complex problems requiring creative, imaginative solutions.

A paradox is a seemingly self-contradictory statement that proves true.

The most powerful paradoxes I’ve found:

The Paradox of Failure

You have to fail more to succeed more.

Our greatest moments of growth often stem directly from our greatest moments of failure.

Don’t fear failure.

Learn to fail smart and fast—never fail the same way twice.

Always put yourself in the arena.

The Paradox of Persuasion

Ever notice that the most argumentative people rarely persuade anyone of anything?

Persuasive people don’t argue—they observe, listen, and ask questions.

Argue less, persuade more.

Persuasion is an art that requires a paintbrush, not a sledgehammer.

The Paradox of Productivity

Work longer, get less done.

Parkinson's Law says that work expands to fill the time available for its completion.

When you establish fixed hours to work, you'll find unproductive ways to fill it.

Work like a lion instead—sprint, rest, repeat.

The Paradox of Effort

You have to put in more effort to make something appear effortless.

Effortless, elegant performances are simply the result of a large volume of consistent, effortful practice.

Small things become big things.

Simple is not simple.