How I Used Phone Calls and WhatsApp To Close Sale and Increase Profit In my Skin Care Business

In July 2017, I thought I had it all figured out.
I was going to build a successful business and retire to Cape Coast, Ghana.

I believed I had everything covered.

I built a website to showcase my products and process the orders received.
I played around with Instagram and Facebook ads to get more people to view my products and possibly make orders.

And yes, I was also running my content structure on Facebook, Instagram and Twitter.
After about 3 months of hitting a brick wall and a little over 4 fulfilled orders, I decided to take a second look at my marketing playbook. I included a few marketing strategies that brought my sales to an average of N100,000 per month in revenue but I was making zero profit.
In 2018, I came in contact with an e-commerce thread by @ronaldnzimora, worked on my sales process and watched as orders rolled in. My profit improved but I was getting a lot of cancelled orders.

This is when I learnt my first lesson;
1. An order does not mean the sale is been closed.
2. An order simply indicates interest.

From my years of sales and marketing, I know a great way to separate serious orders from the unserious ones is to ask question, make observation and re-present your offer.
Some call this process building rapport or creating a bond

Phone calls & WhatsApp conversation are 2 of the best ways to build rapport

[WARNING] you'll receive a lot of rejection

Because the rejection rate is high, do not attempt to make these calls without a call/chat script
Using call/chat scripts is where the success of closing the sales lies.

With sales scripts, you must

-make sure it has tons of humanity built into it;
-Use words you’re comfortable with;
-Give the reason for the call;
- remind them about the offer they requested for
-address objections they may have.

Here is a snippet of a call script I created to help businesses close more sales
Here is a snippet of how I used another sales script to close the sale on whats app
The conversation is longer than I am willingly to share but here is the ending of that conversation
Call/chat scripts are the holy grail in sales. Don’t play with it.

In the past, I sold each call script for available for N15,000 but in the spirit of Christmas, I’ll be selling it at N5000 for the first 20 people

After that, it goes back up to N15,000. DM me if you want a copy

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I’m torn on how to approach the idea of luck. I’m the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.


I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.

In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.

So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.

Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.
The UN just voted to condemn Israel 9 times, and the rest of the world 0.

View the resolutions and voting results here:

The resolution titled "The occupied Syrian Golan," which condemns Israel for "repressive measures" against Syrian citizens in the Golan Heights, was adopted by a vote of 151 - 2 - 14.

Israel and the U.S. voted 'No'
https://t.co/HoO7oz0dwr


The resolution titled "Israeli practices affecting the human rights of the Palestinian people..." was adopted by a vote of 153 - 6 - 9.

Australia, Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No' https://t.co/1Ntpi7Vqab


The resolution titled "Israeli settlements in the Occupied Palestinian Territory, including East Jerusalem, and the occupied Syrian Golan" was adopted by a vote of 153 – 5 – 10.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/REumYgyRuF


The resolution titled "Applicability of the Geneva Convention... to the
Occupied Palestinian Territory..." was adopted by a vote of 154 - 5 - 8.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/xDAeS9K1kW