Think you have a good memory? Think again 🙃

I give you 10 types of memory bias:

1) Rosy retrospection bias = we tend to remember the past as better than it was
2) Consistency bias = we incorrectly remember our past self as similar to our present self (self-image bias)

3) Mood-congruent memory bias = we better recall memories consistent with our current mood
4) Hindsight bias = we consider past events as being predictable (the knew-it-all-along bias)
5) Egocentric bias = we recall the past in a self-serving way (this happened to ME)
6) Availability bias = we think that memories that come readily to mind are more representative
7) Recency effect = we best remember the most recent information
8) Choice-supportive bias = we remember the options we chose as better than rejected options
9) Fading affect bias = our emotions associated with unpleasant memories fade quicker than emotions linked to pleasant memories
10) Confirmation bias = we tend to interpret memories in a way that confirms our prior hypotheses

So next time you say "I'm sure I remember!" ... :)

You May Also Like

So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.