How to Sell Anything Online

-A Thread-

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1) Set Goals in Writing

- Before you sell anything there needs to be a plan.
- Create the plan and make your goal BIG!
- You are not just an designer, writer, marketer, programmer. If you are in this sales industry you are supposed to close deals. This is the end goal.
2) Establish Trust

- Can you sell things without trust? Sure. will you do it consistently, NO!
- Pay attention to everything. Use all the information.
- Take your time building the sale. Your client is not in a rush and if they are, slow them down. Lead them. Be yourself.
3) Build Value

- Be an expert in your field. Show them why your product is the best. Don't tell them, SHOW THEM!
- Be a trend setter. DO NOT be like every other salesman.
- People want a good deal, so help them find one. But do it on your terms.
4) Identify a Need

- If there is no need then you have little chance to sell anything.
- QUESTIONS. QUESTIONS. QUESTIONS.
- Ask them... mean them... listen to their answers. Listen to what they aren't saying. Pay attention to EVERYTHING!
5) Inform/Educate

- This is the part of sales I think most overlook. Lets face it, most customers do not know our product as well as we do. It is our job to teach them.
- If you are in sales, you are an educator, you are a teacher.
- What makes your product stand out? Why?
6) Provide Solutions

- Find options that will lead to fixing their problem.
- Have multiple things to sell, always provide all of your options.
- Being able to fix peoples problems is priceless. Learn how to promote your solutions in a way the client can understand.
7) Inspire

- This is the stage the literally can make you a millionaire. People buy from people who inspire them.
- Show you want to help them, be genuine.
- Now is when you use all of the information have to create excitement and motivate your customer into buying.
8) Create Urgency

- Why should they buy now? Well most times the customer cant answer this, so its your job to tell them why.
- Strategically position yourself to do the job when YOU want to.
- Urgency closes deals more than anything else. Be a MASTER URGENCY CREATOR.
9) Overcome Objections

- Expect objections. Be prepared. Do not fear objections, use them as a tool.
- An objection is not a "No", it is merely a defense mechanism.
- Learn softening/reverses. "I hear that a lot, but wouldn't you say its time to stop putting this off?"
10) ASK FOR THE SALE!

- Sounds simple right? It's not.
- The customer is talking to you for a reason, it is not because they love talking to strangers.
- You have spent this process selling yourself. That was the plan all along. That was your goal. Now ask for it.
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I studied hundreds of top copywriting examples with @heyblake.

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Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at
https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko
big louis winthorpe III energy


i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.

he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.

on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.

i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.

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The first ever world map was sketched thousands of years ago by Indian saint
“Ramanujacharya” who simply translated the following verse from Mahabharat and gave the world its real face

In Mahabharat,it is described how 'Maharishi Ved Vyasa' gave away his divine vision to Sanjay


Dhritarashtra's charioteer so that he could describe him the events of the upcoming war.

But, even before questions of war could begin, Dhritarashtra asked him to describe how the world looks like from space.

This is how he described the face of the world:

सुदर्शनं प्रवक्ष्यामि द्वीपं तु कुरुनन्दन। परिमण्डलो महाराज द्वीपोऽसौ चक्रसंस्थितः॥
यथा हि पुरुषः पश्येदादर्शे मुखमात्मनः। एवं सुदर्शनद्वीपो दृश्यते चन्द्रमण्डले॥ द्विरंशे पिप्पलस्तत्र द्विरंशे च शशो महान्।

—वेद व्यास, भीष्म पर्व, महाभारत


Meaning:-

हे कुरुनन्दन ! सुदर्शन नामक यह द्वीप चक्र की भाँति गोलाकार स्थित है, जैसे पुरुष दर्पण में अपना मुख देखता है, उसी प्रकार यह द्वीप चन्द्रमण्डल में दिखायी देता है। इसके दो अंशो मे पीपल और दो अंशो मे विशाल शश (खरगोश) दिखायी देता है।


Meaning: "Just like a man sees his face in the mirror, so does the Earth appears in the Universe. In the first part you see leaves of the Peepal Tree, and in the next part you see a Rabbit."

Based on this shloka, Saint Ramanujacharya sketched out the map, but the world laughed