BC MARKETING
Saved by @AnmolNarula11

10 sales tactics that work:

 1/ Stage out the conversation

One conversation is just that: another conversation.

Land a second, and now you’re being “evaluated”.

Don’t try to jam through everything in the first convo.

Do just enough to pique their interest and land that second meeting.
2/ Do your homework

If you’re pitching a customer, use their product,

Read about the company and the person you’re talking to.

Ultimately, this proves that you will do the work to make their lives easier.

It’s so powerful yet so easily overlooked.
3/ Ask about the decision making process

Who is required to make a decision like this?

What would you need to see from me to be able to buy?

How long will it take to make a decision?

These questions give you the roadmap on how to close the deal.
4/ Don’t always demo

Sometimes it’s habit to jump straight into a demo.

If someone wants to talk first, do that.

This could consume a whole first conversation.

Which gives you a great excuse for that second meeting: going thru the demo.
5/ Don’t stick to the script

If you’re going X direction in a conversation and the customer wants to go Y direction, embrace it.

If you’re using a deck, don’t be afraid to jump around.

This is a good thing; it means the conversation is unfolding organically.

Keep it fluid.
6/ Get commitment to a decision-making timeline

“Hey customer,

There are a number of reasons why timing matters, including ability to lock in best possible prices and integration resources.

Is there a reasonable timeframe in which we can mutually agree to come to a decision?”
7/ Conscious pricing

Pricing can be scary.

The best strategy I’ve found: complete transparency.

If the customer pushes back on pricing,

Explain why your company needs to price the way it does.
8/ Always quid pro quo

If someone wants something outside of the normal bounds,

Ie better pricing, new feature commitments, etc.

Ask for something in return!

Ie Ask the customer to pre-commit to serve as a reference or case study should things go well.
9/ Don’t be dissuaded by no

Persistence pays.

Especially in the early days, I’d often email a customer 5-10 times before receiving replies.

No customer would ever be marked as Lost.

Only “Paused, Try Again Later”
10/ Try turnarounds

After a customer says no, come back creatively:

New product offerings

New pricing scheme

New ROI calculator

Anything “new” is a great excuse to re-engage.
And there we have it!

I’m going to be focusing more on practical business building tips going forward.

If you liked this, give me a follow.

LFG 🤟

More from Ryan Breslow 🕺

Ryan Breslow \U0001f57a
Ryan Breslow 🕺...
@ryantakesoff
Over the last 7 years I’ve built 2 multi-billion dollar companies.

It’s been grueling. We don’t share these lessons enough.

So I decided to do that over the last month.

The feedback has been awesome - 25k new followers in 1 month.

Here’s a roundup of all of the threads 👇

Why Bolt is the first tech unicorn to shift to a 4 day work


I’ve built both a $4B company and a $1B company over the last 7 years.

Here are the 12 mindset rules that got me


We 10X’d our company in the last 10 months.

Here are the 10 tactics to making every day


We’ve closed more deals in the last 90 days than in all of Bolt history.

Here are 10 tips on how to negotiate your best
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Ryan Breslow \U0001f57a
Ryan Breslow 🕺...
@ryantakesoff
How to build a sales team:

To start, a note of credit to the great Jim Herbold from Box.

He was my hands-on mentor for many years. Bolt sales would not exist without him.

Much of this is learned wisdom from him.

Ok, here we go 👇

1/ Close the first deals yourself, end-to-end

It’s impossible to now how to construct a sales team without first knowing how to conduct a sale.

Some founders try to hire before this step.

Doing so is skipping a crucial step of getting intimate with your product and customers.

2/ Document the learnings

At Bolt we wrote a 50+ page sales playbook which included
- Email scripts
- Cold call scripts
- FAQ and Rebuttals
- Negotiating tactics
- Closing tactics

With this handy, new salespeople ramp 3X-5X faster.

3/ When ready, always hire in pairs

If you hire just one salesperson and they can’t sell your product, you’re in trouble.

Why?

You don’t know if the problem is the person or the product!

Hire two, and you have a point of comparison.
ALL
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Ryan Breslow \U0001f57a
Ryan Breslow 🕺...
@theryanking
Over the last 72 hrs, countless founders reached out in private to thank me for standing up.

My realization: VCs don’t just dominate the capital, they also dominate Twitter.

We need to balance the scales.

For founders, here’s how I’ve grown my Twitter with minimal time 👇👇👇

Before I dive in… I’m challenging myself!

I started writing this at 8p ET on the DOT.

Let’s see how fast I can get it out.

Here we go 👇

Filling the queue 📜

I use Buffer (.com) to queue up tweets.

For 2-3 hours at the beginning of each month, I meditate and fill it up 🧘

My focus: business insights and wisdom.

Once you get flowing, it keeps on flowing.

Packing the punch 👊

Some people think Twitter is for 280 characters.

I’ve found the opposite to be true: it’s the most effective long-form platform on the planet.

Instead of a single blog post, each section is its own tweet and can be shared.

Maximum momentum!

I try to do long form 1-3 times per week.

I find that if I’m in a meditated state and have picked a good topic, the words just flow out.

These “tweet storms” take about 1-2 hours to get out.

PRO TIP: keep a "list of topics" and any time you think of one, write it down.
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Ryan Breslow \U0001f57a
Ryan Breslow 🕺...
@theryanking
YCombinator is not worth it, a thread:

These days, I get asked by founders all the time: “Should I do YC (YCombinator)?”

My answer used to be: “Probably not worth it, but if you really want to, sure.”

Today, given what YC has become, my answer is a hard: “No.”

Here’s why 👇

Before we dig in, a note on my motivation.

Some think my recent tweets are marketing stunts.

The truth: there’s nothing that pisses me off more than the Mob Sh*t that goes on in Silicon Valley.

My mission of empowering the next generation of entrepreneurs drives all my work.

Ok, now to YC…

This thread is long, but here’s the main takeaway:

YC might have started off pure.

But money, power, and greed have corrupted it.

Today, YC is a lottery factory capturing 10%+ from founders with little concern about the individuals going through the program.

The problem: founders new to Silicon Valley think of YC as a MUST.

This is the narrative that needs to be put to bed.

And, I’ll go one step further, it is a MUST AVOID.

Why?
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Ryan Breslow \U0001f57a
Ryan Breslow 🕺...
@theryanking
How to run a company (in priority order):

1: Define a crystal clear north star

Great companies know their destination.

Everyone rowing in one direction.

The best north star? A SIMPLE, measurable metric.

Get it right, and watch the magic unfold! 💫

2: Hire uncomfortably good people

Ah, my favorite line!

Hire people you have no right to hire.

Who are so good it makes you nervous.

Who force everyone to step up their game.

Always level up 🦾

3: Create a culture of urgency

Nothing is more powerful than a group of people making every day count 🔥⚡️🚨

4: Make sure no one gets blocked

You’re paying good people good money.

Make sure they don’t get stuck!

Demotivating for them 🤦

Disastrous for the bottom line.
STARTUP

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\U0001f1e8\U0001f1e6 \u265e Power|Machiavellianism|NLP
🇨🇦 ♞ Power|Machiavelli...
@ApexMen_
NLP

Subliminal psychology is mental influence that passes beneath the limits of normal human perception. A subject will not notice they are being exposed to a subliminal stimulus.

a great deal of it is used by marketing and the Media

▪Thread

People who you can use subliminal psychology tactics on

-People you need a favor from e.g superiors in work
-Seduction
-Stubborn people in your life
(coworkers, roommates, partners)
-Hypnotize yourself to accomplish something

You can make life easier as you bypass the power struggles and effort it takes to get people to like you and to do what you want.

Down below are subliminal tricks you can use in your relationship

When you establish dominance and submissiveness, you end the need for fighting because one person delegates all decisions to the otherThe subliminal secret to gaining dominance is to make a power move that floods your partner’s subconscious mind with respect and awe.

The way to do this is to use leading and pacing.

Practice mirroring of eachother. Then you can start making some small movements of your own to see if your partner mirrors it back.
MARKETING
GREG ISENBERG
GREG ISENBERG
@gregisenberg
Marketing isn’t a scam

Marketing makes change happen. Marketing makes your creations known

I'll share some tactics & frameworks I use

How to get lucky in marketing in 2021:

How marketing has evolved:

Marketing used to be a contest for attention

But now, marketing is a contest for CONNECTION

Whoever owns the connection, wins

Turn your product into a social statement

Products that make you feel good or defend you from being cancelled, spread fast

Ex: Make clothes out of recycled plastic

Point: People want a chance to show they stand for something

Are you working with creators?

Some of the world’s biggest brands were catapulted in the 1960s via TV

Brands bought TV ads. Captured attention

Working with creators is like buying TV ads in the 1960s

Point: Co-building with the right creators is like fishing with dynamite

Avoid ads. Build media companies

Prediction: every public company will own a media arm

It’s a magical shortcut to building true fans

Ads just don’t hit the same way
MARKETING
Advertisement
Money Theory
Money Theory
@money_theory
1/

Bruce Greenwald EPV valuation:

Get a cup of coffee.

Today I will help you understand the Earnings power value framework and how you can implement it in your valuation analysis.

@contrarianEPS @10kdiver
@FI_InvestIndia @Dinesh_Sairam

2/

Before proceeding, let me tell u a thing. We make two assumptions when using this approach. Those are

1. Current profits are sustainable.

2. No growth (More about this later)

Let's get started.

3/

Imagine, you have 50 lakhs of cash. You invested 30 lakhs into bonds, gold, real estate, and crypto. You plan to invest the balance of 20 lakhs into a business.

4/

An owner of a food business in your town planning to sell his biz for 15 lakhs as he was about to retire. You thought to buy that biz.

Looking at the accounts, you have understood that the biz is making 2 lakhs profits yearly.

5/

As an investor, you demand a minimum of 10% yield from the biz.

Why? Simple. The risk-free govt bond yield is trading at 6%. Since you are taking some risks, you demand an additional 4% return.
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Joe Human
Joe Human
@joe_human_
Physical things that influence your personal brand.

-Thread.

This is going to be a very different thread from the ones I’ve done before on personal branding. People are looking for people who they can proudly advocate for and recommend, hence in today’s economy

you’re the most important touch point of your product / service and this is why personal branding is important. In previous threads I’ve spoken on the fundamentals to building a personal brand, here I want to share a few things that influence your personal brand.

1. EARS: The things and people you listen to influence your actions, behavior and character.

2. MOUTH: How you say what you think says a lot about how you feel about yourself and how you treat others. Do you leave room to be teachable? Listen as well as you speak? Your destiny is dependent on what you say.
MARKETING
George Mack
George Mack
@george__mack
THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland

2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)

• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:


• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career
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SRI VARAHA NARSIMHA, SIMHACHALAM, VIZAG (AP)
#bharatmandir

One of the 32 Narsimha Kshetram of Andhra. It has a unique form of Narsimha, appearing like a shivlingam

It is said that Narsimha’s fierce nature is soothed by worshipping him with Varaha, considered a peaceful deity


The shrine is believed to have been constructed by Prahlada. With time, it crumbled.
In Treta yuga, King Pururava was passing from here in his vimana. The vimana was attracted to this place by a mystic power.
When the place was unearthed, the deity was found.
@GunduHuDuGa


Pururava’s wife, Urvashi, had a dream that the deity should remain covered in sandalwood paste for the whole year except on Akshaya Tritiya.
This practice has continued till date.
The mukhya mandap here, has a pillar kappam stambham believed to possess curative powers.


Chandanotsava/ Chandan Yatra is the most important festival celebrated on Akshaya Tritiya. The sandalwood paste is removed from the moolavar deity and nijarupa darshan (original form of deity) for twelve hours of the day are done by devotees.
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WORLD OF SANATAN DHARMA
WORLD OF SANATAN DHARM...
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PETER PADUKAM - THE LEGEND OF MADURAI MEENAKSHI TEMPLE AND A BRITISH COLLECTOR.

A British Collector named Rous Peter was appointed as Collector of Madurai from 1812 to 1828.

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Collector Peter was the temple administrator of the Meenakshi Amman Temple and conducted all his duties with sincerity and honesty and respected the religious sentiments of all people.

Collector Rous Peter respected and treated people of all faiths equally and this noble trait

earned him the popular nickname ‘Peter Pandian'

Goddess Meenakshi Amman Temple was situated between Collector Peter's residence and office.

Everyday he used to go to the office by his horse and while crossing the temple, he got down from his horse, removed the hat and his shoes

and crossed the whole path on his foot.

Through this small gesture he expressed his reverence to the Goddess!

One day there was a heavy downpour in Madurai city and River Vaigai was in spate.

Collector was sleeping in his residence and was suddenly disturbed and woken up by

the sound of anklets and he left his bed to find out from where the sound had came.

He saw a small girl wearing pattuvastrams (silk garments) and precious ornaments and addressing him as 'Peter come this way'.
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Ashta Siddhi

Ashta Siddhi is mentioned in Patanjali Yog sutra and can be obtained by very few through countless years of practice and devotion to all eight limbs of Ashtanga Yoga.

Siddhi can loosely be translated as accomplishment or a special power or unusual skill.


The eight Siddhis are:

1. Anima: Reducing one’s physical self to the size of an atom.

2. Mahima: Expanding one’s physical self to infinite level

3. Garima: Making one’s physical self so heavy as immovable by others

4. Laghima: Becoming almost weightless


5. Prapti: Being able travel anywhere in the Universe

6. Prakamya: Can know & understand what is going on in one’s mind. Can understand other person’s min.

7. Ishitva: Possessing title of Bhagwan

8. Vashitva: A seeker can subdue any person/thing

(Hanuman Jayanti is coming)


Hanumanji not only possessed all eight siddhis, but was also blessed by Sita mata as “Ashta Siddhi Nau Nidhi Ke Daata”.

When Hanumanji first reaches to Lanka on his mission to find Sita, he makes use of anima so as to be discrete in enemy territory.


He uses it again when he approaches Sita mata for the first time – reducing his size to that of a schoolboy, to avoid scaring her. He uses mahima to outwit & overpowers
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Took me 5 years to get the best Chartink scanners for Stock Market, but you’ll get it in 5 mminutes here ⏰

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