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A great LinkedIn headline can 10x your results.
But 99% of people’s headlines suck.
Here’s my 7 step formula for turning your headline into an opportunity generating machine:
1/ Everyone's Headline Is The Same
Don't believe me?
Run a search for any job title on LinkedIn.
Everyone's headline on the results page will be some version of:
[Job Title] at [Company]
With that headline, you're only competing on brand equity.
Not your own value.
2/ Great Headlines Have 2 Things
I've reviewed thousands of LinkedIn profiles.
My data shows that the most effective headlines include:
1. Relevant industry keywords
2. A unique value proposition
I like to lead with keywords and end with the value prop. For example:
3/ Start With The Right Keywords
Here's how:
1. Find 20+ job descriptions for target roles
2. Copy all 20 of them and paste them into https://t.co/GNdV1zXAsa's job description scanner
3. Run the scan and save the top 5-10 keywords
These are the ones you want in your headline.
4/ Find Your Unique Value
Start by asking yourself 3 questions:
1. How have I helped the companies I've worked for?
2. What results has my work driven for them?
3. How is my approach different from others?
Build that all into a single sentence starting with, "I Help..."
But 99% of people’s headlines suck.
Here’s my 7 step formula for turning your headline into an opportunity generating machine:
1/ Everyone's Headline Is The Same
Don't believe me?
Run a search for any job title on LinkedIn.
Everyone's headline on the results page will be some version of:
[Job Title] at [Company]
With that headline, you're only competing on brand equity.
Not your own value.

2/ Great Headlines Have 2 Things
I've reviewed thousands of LinkedIn profiles.
My data shows that the most effective headlines include:
1. Relevant industry keywords
2. A unique value proposition
I like to lead with keywords and end with the value prop. For example:

3/ Start With The Right Keywords
Here's how:
1. Find 20+ job descriptions for target roles
2. Copy all 20 of them and paste them into https://t.co/GNdV1zXAsa's job description scanner
3. Run the scan and save the top 5-10 keywords
These are the ones you want in your headline.

4/ Find Your Unique Value
Start by asking yourself 3 questions:
1. How have I helped the companies I've worked for?
2. What results has my work driven for them?
3. How is my approach different from others?
Build that all into a single sentence starting with, "I Help..."