BC LIFE

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GREG ISENBERG
@gregisenberg 5 years, 8 months ago 1319 views

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Life gets better when:

You understand that grades never mattered but how you grade yourself does

You learn from disagreements, you don't get upset

You keep your private life private

You often have your phone in DND mode

You realize you’re talented but probably just lack focus

You care more about impact than dollars

You believe age is just a number and don’t let it get in the way of your dreams

You realize feeling lost is normal. Everyone feels somewhat lost

You stop watching so much reality TV 😅

You can work when you want, where you want

You live your life on your own terms

Your friends give you a dose of inspiration

You become a master at not overthinking small or big decisions

You have healthy competition in your life among colleagues and friends

You write clearly every day

You think positively

You can stop your brain from making excuses

You build a community of people who are rooting for you

You realize work isn’t just a business, it’s a wonderful way to learn about yourself

You notice that everyone is learning as they go

You hold onto great investments and don’t give up

You give up on perfectionism

You laugh often

You become someone you would hire

You do things when you don’t “feel” like it because it’s good for future you

You build unique projects

You figured out a way to pay your bills. It’s hard to think clearly when bills are always on the mind

You don’t “beat around the bush”

Your work becomes freedom not frustrating

This quote inspired this thread:

“Improve by 1% a day, and in just 70 days, you’re twice as good.” – Alan Weiss

“Simple” as that

Keep chasing dreams

For more threads like this, follow me @gregisenberg

And get my free email newsletter on the community-led movement and future of startups at https://t.co/o2YiBTeG4v

More from GREG ISENBERG

GREG ISENBERG
@gregisenberg

Mental models are the secret to making the best out of the world around you

But there is a million of them...

A guide to my favorite mental models:

Marketing

Luck Surface Area:

“When you do something you’re excited about you will naturally pull others into your orbit.

The more people with whom you share your passion, the more who will be pulled into your orbit.”

Orbits are powerful in marketing, business or life

Sales

Hunting whales vs flies:

5 types of sales prospects

1) Whales
2) Elephants
3) Deers
4) Rabbits
5) Flies

How can you hunt 1,000 whales, 10,000 elephants, 100,000 deers, 1,000,000 rabbits or 10,000,000 flies?

Who do you want to hunt? Why?

(no animals were harmed writing that last tweet)

It's time for a non-hunting mental model for this

Any one have ideas?

Military

Winning Hearts and Minds:

“In which one side seeks to prevail not by the use of superior force, but by making emotional or intellectual appeals to sway supporters of the other side.”

Key: if you speak to people's hearts and the minds, you are speaking to human nature

GREG ISENBERG
@gregisenberg

The billion dollar Google Chrome extension club:

- Loom
- Honey
- Grammarly

These companies started as Chrome Extensions and created billions of value

Here's why it works:

- People barely uninstall extensions
- Barrier to install is low
- Extensions are "always on"
- People pay for many of them

Chrome Extensions are underrated

The cool thing about Chrome Extensions?

You could make millions to billions from extensions

Tons of opportunities small and large

Chrome Web Store:

2 billion users: 200,000 extensions = 10,000 users : 1 extension

Apple App Store:

100 million iPhone users : 2 million iOS apps = 50 users : 1 iOS app

Google Play Store:

2 billion Android users : 3 million apps = 667 users : 1 app

Bottom line:

Launching a Chrome extension gives you 200 times more potential users than an iOS app

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GREG ISENBERG
@gregisenberg

Startups taught me more about life and business than I ever could imagine

Thread: 20 tips I wish I could give to my 20 year old self

Startups are simple:

There are good times and bad times

Good times: enjoy the ride
Bad times: enjoy the ride

Beware of pessimistic people

Pessimism is the worst disease

Professional lies we tell ourselves:

1. Your email inbox is getting stuff done
2. A full calendar is positive
3. Big meetings are the answer

You know better

FAANG give you credentials
Startups give you education

GREG ISENBERG
@gregisenberg

Marketing isn’t a scam

Marketing makes change happen. Marketing makes your creations known

I'll share some tactics & frameworks I use

How to get lucky in marketing in 2021:

How marketing has evolved:

Marketing used to be a contest for attention

But now, marketing is a contest for CONNECTION

Whoever owns the connection, wins

Turn your product into a social statement

Products that make you feel good or defend you from being cancelled, spread fast

Ex: Make clothes out of recycled plastic

Point: People want a chance to show they stand for something

Are you working with creators?

Some of the world’s biggest brands were catapulted in the 1960s via TV

Brands bought TV ads. Captured attention

Working with creators is like buying TV ads in the 1960s

Point: Co-building with the right creators is like fishing with dynamite

Avoid ads. Build media companies

Prediction: every public company will own a media arm

It’s a magical shortcut to building true fans

Ads just don’t hit the same way

GREG ISENBERG
@gregisenberg

THREAD: Most advice is garbage

Here's some advice you shouldn’t listen to on startups, careers and life:

“90% of startups fail”

If you’re building a startup for the money, please quit

You’re probably better off working for FB or AMZN and rising the ranks

A successful startup isn't just about the valuation. It's about impact on your team, the world and yourself

The journey is 🔥

“You'll sleep when you’re dead”

If you don't sleep, you'll BE dead

Sleep is crucial to a happy mind and body

Without sleep, you become "foggy drunk", unable to take control of your life, startup or career

Beware of hustle culture and sleepless nights

“Become a doctor, lawyer etc”

This is probably some of the most undercover toxic advice parents can give to their children

The internet has opened the doors for anyone to become anything

Discover WHO you want to become before you decide on WHAT you want to become

“Don’t talk to strangers”

- You can't make lifelong friends if you don't talk to strangers
- You can't really discover who you are if you don't talk to strangers
- You can't get the benefits of the internet without talking to strangers

BE CAREFUL, but please talk to strangers

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Rick Rubin
@RickRubin

https://t.co/Uejb3Ng30u

Filippo Valsorda
@FiloSottile

“We don’t negotiate salaries” is a negotiation tactic.

Always. No, your company is not an exception.

A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.

Listen to Aditya

"we don't negotiate salaries" really means "we'd prefer to negotiate massive signing bonuses and equity grants, but we'll negotiate salary if you REALLY insist" https://t.co/80k7nWAMoK
— Aditya Mukerjee, the Otterrific \U0001f3f3\ufe0f\u200d\U0001f308 (@chimeracoder) December 4, 2018

And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.

I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.

You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.

Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]

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Queen Preshiii
@preshdeyforyou

HOW TO MAKE A LADY CUM FASTER (18+)

Sweetie, mastering the art of the 15-minute orgasm isn't easy. So, I prepared this thread to help you guys become a master at this game.... So let's GET DIRTYYY😋

What type of pussy do you like?

OH!-MINUS 15 MINUTES

The first three minutes of your 15 should be spent kissing your partner.

• so I want u to tilt your head to the right while kissing her. You're going to feel some connection and trust as you passionately kiss her for 3minutes💋

Make sure you're not just kissing her mouth, though.

• Slide off the lips to her neck occasionally so that her neck doesn’t become desensitised.

Now you need to get co-ordinated. Each time you kiss her neck, remove an item of her clothes😉

Make sure you compliment your partner on each part of her body as you undress it.

Make sure you kiss and caress as you remove her clothes 🤤😋

Jennifer A. Frey
@jennfrey

Whenever people call me an elitist, I am flummoxed. I am from a working class background, I am a product of public education my entire life, and I spend my free time creating a podcast that aims to make great books accessible to all for FREE.

I am called an elitist because I believe there's a difference between literary art and plain fiction. I believe some books are more worthy of your attention than others. Lots of books are like junk food: pleasurable but not nourishing.

My podcast is dedicated to the idea that great books are for everyone and everyone deserves a chance to learn to enjoy them. This is not an elitist enterprise. It does, however, suppose that some books are truly worthy of your attention and that I have some capacity to judge.

My podcast doesn't pretend to be exhaustive. I have limited resources and time and perspective. But the conceit of the podcast is that in listening to it you will deepen your literary and philosophical education. These aren't just books I happen to like and hope you do too.

My podcast highlights books I think you will benefit from reading. Many of them are challenging; one might have to struggle with them before one can enjoy them at all. The podcast aims to help get you to the enjoyment/appreciation stage, to show that the struggle pays off.

Mark Brown
@MarkOneinFour

Some of you will probably know I'm currently grieving. It's a month since my fantastic sister died. I've been thinking a lot about loss, progress and reckoning and coming to terms, both personally and as a society. And I've been wondering: how will we remember the pandemic dead?

The UK is filled with memorials to the dead of wars, of disasters, of lifeboat crews and atrocities. We are a landscape haunted by attempts to remember the brave and the innocent. Villages, towns, businesses, communities: all grouped together to pay for plaques, statues, gardens

I have a terror that in our desire to get 'back to normal' we will forget those lost and things lost during the current pandemic. There's not an enemy they were overcome by; not a single flashpoint of tragedy. Those lost to the pandemic are an uncomfortable reminder of failure

Rebecca Solnit talks about hope only coming from knowing history. People may be optimistic about the future post-covid-19, but that's just desire and dream. For us to build a hopeful future we need to acknowledge and feel what has been lost; to repair and grow, not just erase

The thing is, I don't know if our communities know how to remember what is lost, not in ways that are meaningful to all of that community. Religion is a great enabler of remembrance, but that's not something everyone has. I'm wondering how we fully inhabit our collective sorrow

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Mo Rajabifard
@morajabi

👨‍💻 Last resume I sent to a startup one year ago, sharing with you to get ideas:

- Forget what you don't have, make your strength bold
- Pick one work experience and explain what you did in detail w/ bullet points
- Write it towards the role you apply
- Give social proof

/thread

"But I got no work experience..."

Make a open source lib, make a small side project for yourself, do freelance work, ask friends to work with them, no friends? Find friends on Github, and Twitter.

Bonus points:

- Show you care about the company: I used the company's brand font and gradient for in the resume for my name and "Thank You" note.
- Don't list 15 things and libraries you worked with, pick the most related ones to the role you're applying.
-🙅‍♂️"copy cover letter"

"I got no firends, no work"

One practical way is to reach out to conferences and offer to make their website for free. But make sure to do it good. You'll get:

- a project for portfolio
- new friends
- work experience
- learnt new stuff
- new thing for Twitter bio

If you don't even have the skills yet, why not try your chance for @LambdaSchool? No? @freeCodeCamp. Still not? Pick something from here and learn https://t.co/7NPS1zbLTi
You'll feel very overwhelmed, no escape, just acknowledge it and keep pushing.

Anu Satheesh
@AnuSatheesh5

Importance of Famous Payyannur Pavithra Mothiram or Ring

Payyanur Sri Subramanya Swami Temple 🚩
Kerala

Temple, constructed by Parasurama is known as the 'Pazhani' of Kerala.The place got its name from 'Payyante Ooru' where Payyan is another name by which Subramanya was called.

There are references about this temple in Brahmanda purana. Muni Garga mentions this temple and the place to the Pandavas when they were in Vanavasa. Temple was destroyed two times, once due to fire and then during the attack of Tipu Sultan.

Important tradition here is wearing of Pavithram by the temple priest. Pavithram is a sort of ring worn during performing Vedic rituals or during the "pithrubali". Usually worn while performing Tarpana or Shradham. The traditional Pavitram is usually made of Dharbha grass

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Elizabeth May
@_ElizabethMay

This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.

Beautifully read: why bookselfies are all over Instagram https://t.co/pBQA3JY0xm
— Guardian Books (@GuardianBooks) October 30, 2018

THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN

If you come for Bookstagram, i will fight you.

In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)

Vibhu Vashisth
@VIBHU_Tweet

Santkumaras-The four adorable kids of the Universe.

The Kumaras r the four sages who roam the Universe as children from the Puranic texts of Hinduism named,Sanaka, Sanatana,Sanandana& Sanatkumara.They r described as the first mind-born creations &sons of the creator God Brahma.

Brahma,who had received the knowledge of Puranas from the Universal being(God Himself), imbibed this to his 4 Kumaras.
Sanat Kumaras then taught the Puranas to Narada.Narada transmitted it to Krishna Dwaipayana who in turn scripted them in monumental epic documents of 18 Puranas.

The Vishnu Purana is recorded in two parts,the Vishnu Purana & Naradiya Purana.The teachings of Sanaka of the Kumara brothers r contained in the Naradiya Purana which is also divided in two parts, the first part containing the teachings of Sanaka &second part,teachings of others.

Born from Brahma's mind,4 Kumars took lifelong vows of celibacy against their father's wishes.They r said to wander throughout materialistic &spiritualistic universe without any desire but with the aim to teach.All 4 brothers studied Vedas from their Childhood&travelled together.

The Bhagwata Purana lists the Kumaras among the 12 Mahajanas(great devotees or bhaktas) who although being eternally liberated souls from birth, still became attracted to the devotional service of Vishnu from their already enlightened state.

The Light - Truthpaper
@LightTruthpaper

Latest update from @TheBernician

1/19

Hancock, Whitty, Vallance & Ferguson Stand Accused of Pandemic Fraud.

After yet more damning evidence arose last week, further additions had to be made to the court papers, which we are now aiming to lay in the coming week.

2/19

The four defendants will be Matt Hancock, Chris Whitty, Patrick Vallance and Neil Ferguson, each of whom has inextricable and ultimately incriminating connections with Bill Gates and Big Pharma.

3/19

As well as three counts of fraud by false representation and seven counts of fraud by non-disclosure, under sections 2 and 3 of the Fraud Act 2006, we can now also prove that the entire worldwide scamdemic originated on these shores.

4/19

In fact, we can show that, without the dishonest statements and non-disclosures of the four defendants we are initially proceeding against, COVID-1984 would not have transpired.

5/19

Furthermore, the 1st defendant, Matt Hancock, cannot rely upon the defence of Parliamentary Privilege, on the ground that none of the evidence relied upon by the prosecution is capable of preventing parliamentarians from carrying out their lawful business in Parliament.