I have a story to tell...

I won't name the person but it's related to someone I know digitally

I've been following him for a year or more

He owns a digital marketing agency and a sells some courses

He had tremendous growth rate on his social media

Everything was going good but today he's shutting down his agency

WHY?
Heavy expenses!

Started providing digital marketing services but

Instantly started running massive number of ad campaigns on his social media accounts

+

Used to pay around Rs 5-10 lakhs per month = rent in a posh area + employees
Result?

Shutting down today
He has a strong personal brand but at the cost of massive investments!

Be it on Ads or PR or some branding
What do you learn from this?

Many things!
1)

Don't believe everything on the internet

Someone might be looking extremely popular or successful but that doesn't represent the reality

Same goes for me

We all content creators show what we want to show (same for hiding stuff)
2)

Don't try to build a brand or do something by going out of your league

Just a bit of patience, and everything works out on time

Who are you trying to impress?

Your digital family? Nope.
They will forget you once you stop appearing

That's how it works
Digital world is tricky
Stay safe

There are countless such wannapreneurs who want to do something big but get shattered when things don't work out by the pace of their choice

It's okay
Unless you are not doing it for impressing someone else!

P2

More from Life

1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.

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Here's the most useful #Factualist comparison pages #Thread 🧵


What is the difference between “pseudonym” and “stage name?”

Pseudonym means “a fictitious name (more literally, a false name), as those used by writers and movie stars,” while stage name is “the pseudonym of an entertainer.”

https://t.co/hT5XPkTepy #english #wiki #wikidiff

People also found this comparison helpful:

Alias #versus Stage Name: What’s the difference?

Alias means “another name; an assumed name,” while stage name means “the pseudonym of an entertainer.”

https://t.co/Kf7uVKekMd #Etymology #words

Another common #question:

What is the difference between “alias” and “pseudonym?”

As nouns alias means “another name; an assumed name,” while pseudonym means “a fictitious name (more literally, a false name), as those used by writers and movie

Here is a very basic #comparison: "Name versus Stage Name"

As #nouns, the difference is that name means “any nounal word or phrase which indicates a particular person, place, class, or thing,” but stage name means “the pseudonym of an