Many are asking how the iPhone, crypto and jobs scammer Neel that @zoo_bear has been tweeting about is RW’s fault. It’s one individual scammer.

Well, the over 50 crores in scams happened under the guise of nationalist, pro-BJP, Hindutwawadi credentials! [Thread]

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

THREAD: Meditations on marriage metaphors in Ruth

The book of Ruth is, of course, a story about a beautiful marriage. But even before the courtship and the wedding and the important genealogy at the end, we find interesting language that is strikingly reminiscent of Genesis 2:24

That important verse reads:

'Therefore a man shall leave [יַֽעֲזָב] his father and his mother and hold fast [וְדָבַ֣ק] to his wife, and they shall become one flesh.'

The verb עזב can be quite strong in force. For example, Joseph leaves behind [וַיַּעֲזֹ֤ב] his garment as he flees from Pharaoh's wife's sexual advances. Countless times, Israel is depicted abandoning the LORD, for example in Judg 2:12 [וַיַּעַזְב֞וּ], and going after other gods.

Likewise, the verb דבק is rather striking. Lot is mortified of disaster overtaking him [תִּדְבָּקַ֥נִי] as he flees from Sodom. Israel is commanded in Deut 10:20 to cling fast [תִדְבָּ֔ק] to the LORD and serve him and swear by his name.

Together they illustrate how radical God designed marriage to be. Marriage is a real severing of family relations in order to form a new, permanent bond with another human being.

Something very similar to this takes places in Ruth's life.

Importance of Famous Payyannur Pavithra Mothiram or Ring

Payyanur Sri Subramanya Swami Temple 🚩
Kerala

Temple, constructed by Parasurama is known as the 'Pazhani' of Kerala.The place got its name from 'Payyante Ooru' where Payyan is another name by which Subramanya was called.

There are references about this temple in Brahmanda purana. Muni Garga mentions this temple and the place to  the Pandavas when they were in Vanavasa. Temple was destroyed two times, once due to fire and then during the attack of Tipu Sultan.

Important tradition here is wearing of Pavithram by the temple priest. Pavithram is a sort of  ring worn during performing Vedic rituals or during the "pithrubali". Usually worn while performing Tarpana or Shradham. The traditional Pavitram is usually made of Dharbha grass