Ikigai is a powerful concept for finding purpose and clarity to unlock growth in your career, startup, business, writing, or relationships.
A thread on its meaning and how it can change your life...
Ikigai is a combination of the Japanese words “iki” (or “life”) and “gai” (a term to describe value or worth).
It roughly translates to “reason for being.”
It is all-encompassing - it is not simply about work, money, or success - it is about the full scope of your existence.
Ikigai is the point of balance and harmony in your life and work.
It is found at the intersection of:
(1) What you love to do
(2) What you are good at
(3) What the world needs
(4) What you can be paid for
Importantly, it is at the nexus of passion and practicality.
The concept of Ikigai can be traced back to 12th century Japan, but its exact genesis is unknown.
It gained a mainstream following after Dan Buettner’s famous 2009 @TEDTalks on his research on @BlueZones (regions where people live longer than average).
In his research, Dan Buettner found that purpose and fulfillment led to improved longevity.
Put simply, embracing the concept of Ikigai contributed to enhanced health (mental and physical) and longer lifespans.