Thinking of starting a Substack?

Read this first 👇

As someone working in the creator economy space, I love the movement that Substack started.

They mainstreamed paying for independent writing, and changed the lives of thousands of writers in the process.

But they're building for a specific type of creator.
Substack has made it clear that they're focusing on professional writers.

(Putting my product hat on, this is a smart strategy for them to differentiate and win a specific market)

In 2020 they rolled out initiatives like grants, legal support, and mentorship for writers.
If you call yourself "not tech-savvy", their platform is the easiest out-of-the-box option.

Want to take some time off? One of their smartest features gives writers the power to pause paid subscriptions.
If you're a professional writer, Substack might be a good option for you to start with.

But, there are successful writers who are 'graduating' from Substack when they discover a few problems.
https://t.co/ryvYz4kXvD
If you're any other type of creator, don't choose Substack. 3 main reasons why:

đź’° High take rate

The Substack revenue calculator (https://t.co/QG6UhlCbyp) shows ~80% profit margin for creators. Competitors are closer to 95%.

https://t.co/f98WLD6rzo
đź’Ś Underpowered email

When you start to see success, you'll want to sell other products to your audience (see: “Multi-SKU creator” by @hunterwalk). This needs audience segmentation & automation—you can do neither here.

https://t.co/m0xR1ILXeM
đź’» Underpowered website

Sure, you get a home on the internet for your writing. But ability to customize your site design, layout, and organization is limited. It's 1 long feed. This is not ideal for discovery, evergreen content, and SEO.
Consider these alternatives

@ConvertKit , @Ghost, or @letterdropco are all good options.

Email is a powerful tool for distribution and monetization. Newsletters are only one part of an email strategy, and switching costs are high.

Choose wisely.
Related reading:
https://t.co/sYBtptRj7H
https://t.co/79JNhyiD7j by @ungatedcreative
https://t.co/1MRqjsGVe5 by @Kevin_Indig
https://t.co/8IrurKzGpO by @JayCoDon
https://t.co/TIQe4rZbJq by @IanVanagas
https://t.co/rA03vOlBAT by @balajis

More from Finance

Having made over 1000 boxes for vulnerable families in Cambridge via @RedHenCambridge (thanks to our customers 🙏🏽) My thoughts on the £30 box thing. Lots of factors at play here. 1/

If the pics in this @BootstrapCook thread are true and correct then the Govt/taxpayers & families in need are getting absolutely SHAFTED 👇🏽 2/


There are some mitigating circumstances. A £30 box won’t ever contain £30 (retail) worth of food - people aren’t factoring in
-the cost of the box
-paying someone to fill it
-rent & rates
-& most expensive the *transport/distribution*

3/

If you’re doing the above at scale. Delivering *across the UK* it’s not cheap BUT IMHO there should be at LEAST £20 worth of groceries in a £30 box. To get more value they need more fresh produce. Just carrots & apples is terrible. 4/

I’m gonna put my rep on the line here & say something about these big national catering companies whose names I’ve seen mentioned. They are an ASSHOLE to deal with & completely shaft small businesses like mine with their terms which is why I won’t deal with them. 5/

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I just finished Eric Adler's The Battle of the Classics, and wanted to say something about Joel Christiansen's review linked below. I am not sure what motivates the review (I speculate a bit below), but it gives a very misleading impression of the book. 1/x


The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x

Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x

The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x

It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".


The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.


Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)


There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.


At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?