1/ As I prepare to launch the biggest thing of my career đź‘€ I've been reflecting on my journey to this point. And the simple truth is - design changed my life.

But not in the way you think as I did not become a designer.

2/ Instead, I found an incredibly welcoming community that rallied around and helped when I did not have much to offer.
3/ On a very cold and rainy November morning in 2012, I arrived in Dublin, Ireland with less than 1k euro in my pocket, having never worked in tech and very few connections in the city.
4/ Before that, I spent a very turbulent 9 years in Canary Islands working in hospitality, with a short stint in London in between where I got some experience in sales and recruitment.
5/ I arrived in Dublin kind of lost but had one goal, I wanted to start a company so I could make enough money to realize my dream of opening a restaurant (LOL) Funny how that turned out.
6/ To get started, I worked in a hotel to get myself set up in the city and find a place to live. It was awful, terrible pay, never-ending days and stolen tips, but that's another story. It got me set up and I quit after 3 months to go back into sales.
7/ This job was also awful but it taught me a lot and I started to understand some of the skills I had that were actually transferrable from my experience in restaurants. I then decided to go back to recruitment, something I enjoyed before but did not spend enough time on.
8/ The design story starts here. At first, I was hiring software engineers, BA's, PM's, etc till one day my colleague who ran the design desk asked me to help source a few design profiles.
9/ I remember this day as if it was yesterday, I was immediately captivated opening the portfolio and mind blown that there were teams of people working on the experience of products I used and recognized.
At first, becoming part of the community was not easy.
10/ But I quickly learned to lead with vulnerability and transparency, essentially not pretending to know what design was. I was also genuinely curious to learn more. This seemed to resonate, I was slowly becoming a part of the Dublin design community.
11/ I also went completely against the typical tactics most other recruiters were forced to use. Instead of annoying people with pointless phone calls, I would schedule them in the evening and do them at home. Or offer to meet candidates for a coffee instead.
12/ This resonated too, I was quickly building great relationships which started opening some doors.
13/ But design recruitment at the time in Dublin was a very small market, however, I had a hunch more companies would catch on to the value of design and ramp up hiring 12-18 months later, I asked my boss if I could spend 3 months building relationships instead of chasing…
14/ …business that did not really exist. That ask was shot down and a seed was planted in my head that I should maybe do this on my own. A few months later, without thinking through it all, I jumped ship and set up on my own.
15/ It was here I really realized the power of relationships and community. I started this thing with no money but the community carried my dream of building a business for much much longer than it should have actually lasted.
16/ The first day I set up my company email, I received an intro to what turned out to be my best client. Intros to amazing candidates followed and kept coming. But filling roles was a long cycle and money was running out quickly, the next year was extremely tough.
17/ I was riddled with anxiety, could not sleep thinking about finding money for all the bills and rent that were piling up.
18/ Yet the community acted as my therapist without realizing it, every interaction was lead by asking how I was doing and how they could help, I don't think I ever told anyone how those simple interactions kept me from completely falling apart.
19/ There's a lot more to the business story, maybe I'll write something about that one day.
20/ The whole experience lead me to build many more wonderful relationships, which eventually turned into joining InVision where I helped run some of the global design community initiatives and now joining On Deck to build the design fellowship. This journey has been wild.
21/ Why am I sharing this?
1. I want to improve my writing this year.
2. I promised @EricFriedman I'd ship something by Monday.
3. This is a good reminder of how choosing an unclear path can sometimes work out.
4. I'm terrible at sharing personal things.
22/ Now back to all things launch, see you on Tuesday 🚀
Shout out to @starsoup7 and @eriktorenberg for asking great questions this week and stirring up some memories

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So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.