As 2020 is ending, I want to share a true story with you all. A story that has saved, changed and touched a soul. Little long but a MUST read for everyone.

One slightly warm day and I'm all...

If tomorrow's as slightly warm as today...

And if it's not...

@curaffairs The author doesn't know enough about search to have written that article and the reason he's having those problems is AI algos like Rank Brain and Google's attempts to use natural language processing nothing to do with SEOs.

1/x

YMYL is not evaluated at the site level, but the query level.

Again this is on Google, not SEOs because they want to surface better sites.

And those devaluations are part of Core Updates which SEOs like me recover sites from.

2/

Featured Snippets are not optimized for - you can use certain HTML to be pulled in one but there is no definite use case where Featured Snippets are shown or that your site's will show for it. Also doesn't always come from the #1 result.

& that's Google not the SEO.

3/

Also there are many times when an SEO doesn't want their site in the Featured Snippet cuz it doesn't result in a click to the website. But we have no control over what Google pulls as Feature Snippets except to put in a meta tag to exclude us from them

4/

And Neil Patel is not an SEO. Most senior level SEOs see him as nothing more than a scammer because reportedly he's ripped them off by stealing their content and articles and passing them off as his.

5/

Lessons I learned from "Rich Dad, Poor Dad"

~ Thread ~

1. Put your money to work

You cannot get rich with your money in savings account,

Invest it in appreciating assets.

2. Amount of money retained matters

It is not the amount of money you make,

It's the amount of money you keep that matters.

3. Acquire assets

Rich people acquire assets while poor accumulates liabilities,

Your choices will determine your fate.

4. You are not born to work for others for lifetime

Most people consider this slavery as their life,

Completely forgetting the life possible beyond that.

Sunday thoughts:

I've had an untold number of abusive bosses over the years (I speak primarily of before I became a screenwriter.)

A large number. Same is true of teachers, instructors and coaches. I had those before I ever had abusive bosses. 1)

2) I've also lost jobs when it was clear I wouldn't put up with a abuse, or wasn't hired when it seemed like I wouldn't take shit. I interviewed for an assistant manager position in a business in Union Square eons ago. The manager looked at my resume, then looked at me, and said,

3) "it says here you've done a lot of martial arts, and you're a black belt. That worries me," he said. "The owner of this establishment is a former football player. He likes to throw his weight around. You don't look like someone who'd be okay with him screaming at you."

4) He screams at his employees? I asked.

"Among other things," he said. "He's a big guy, he might challenge you to step outside, if he doesn't like the look on your face. How would you respond to that, since you're a black belt?"

"I'd probably call the police, first," I said.

5) I didn't get the job. This wasn't the only time. There were other times I DID have a job & my employer vetted me, knew I needed the job, knew I'd be homeless without out it, I had no family or resources to fall back on.

And proceeded to torture and torment me as a result.