After 5126 failed prototypes over 5 years, any inventor would have given up

But Sir James Dyson stayed put and

- Invented a product which completely transformed the market
- Set up a company with 7 billion $ revenues
- Became the richest man in UK

A thread on Dyson 🧵

1/

1970s - James Dyson was a UK born industrial designer. He was fed up using the traditional vaccum cleaner with disposable bag which would stop working because of dust clogging

He tried using a cyclone based system which would extract the dust without clogging

2/
He even constructed a small prototype & connected it with the traditional vaccum cleaner with bag removed. It seemed to work decently

He presented the concept to many. But most of them rejected saying if the idea was so great, big companies would already have thought of it

3/
1979 - But Dyson didn't give up. He was able to raise an initial investment from another inventor friend and via some loan from the bank

He started developing the cyclonic vaccum system in the shed behind his house.

4/
Between 1979 and 1984, Dyson developed 5126 prototypes before getting the right one without a bag finalized

He tried licensing this invention to the companies in UK and US who can manufacture and sell the product. And give Dyson some royalties on sales

5/
The manufacturing companies turned Dyson down because it would mean an end to the vaccum bag market which was around 500 million $ back then

And thus manufacturing Dyson's vaccum cleaners meant loss of recurring revenues

6/
1984- Only 1 company agreed to work with Dyson. Rotork agreed to manufacture and sell the first version of Dyson's design.

But it sold only 500 units in the first year. Hence they decided to drop the product

7/
1985 - A Japanese company, Apex Ltd agreed to license the product and launched it in Japan under the name G-Force for 2000$

It became a big hit in Japan and won the International design fair prize in 1991

8/
1991 - Using the licensing fees from sales in Japan, Dyson decided to set up Dyson Appliances Ltd. He started manufacturing the DC 01 version of the product from a facility in Wiltshire

9/
Dyson started advertising DC 01 with the tagline say goodbye to the bag. With a clear benefit of saving on dust bags, the sales took off

https://t.co/VY0gxWVqum

10/
Dyson was particularly known for its unique design, known as the Apple of Appliances

It took design decisions which were against findings of market research. Eg: DC 01 retained transparent container for dust despite of market research suggesting otherwise.

11/
But the transparent dust container became a very popular feature of DC 01 after launch as it showed the effectiveness of the product to the consumer instantly

2001 - Company had expanded to US and other European nations. DC 01 had captured close to 47% market share in UK

12/
2004- company started entering Asian markets like China, Singapore and Malaysia

2005 - Became the No 1 selling vaccum cleaner in US by value

13/
Today Dyson sells vaccum cleaners, hand dryers, LED lamps, hair dryers and multiple other electronic appliances in around 65 countries. And generates close to 7.5 billion$ in revenues

14/
Also known as the Apple of appliances, Dyson has made Sir James Dyson the richest man in UK with a networth of 16.2 billion $

If he would not have continued after 5126 attempts, Dyson would not have come into existence

15/15

More from Business

Should we go into the details of these 125 years?


SA is built on the exploitation of labour. That labour has functioned on alcohol unfortunately. Very few people consume liquor purely for enjoyment unfortunately. When SAB opened its doors 1895 workers were paid in alcohol- the dop/tot system. 2 years into SAB's establishment

The Prohibition Act is introduced. This means black people are barred from buying your wines, beer etc. So SAB's products are exclusively for white people. But during this period beer brewing by Black women is the norm. Ayinxilisi ncam ke this type of beer. Apparently it had some

Nutritious elements to it. Now some of the context around drinking culture during this time is migrant labour to the mines, further land dispossession, the Anglo-Boer Wars, Rhodes corruption (our first state capture commission if you will) which leads to his resignation.

This context plays a role in how our cities and small towns are constructed, how they lead to the confinement and surveillance yabantu. Traditional beer brewing is identified as a threat because buy now mining bosses have identified that there's money to be made here.
This is a GREAT argument to pull up when talking to people about minimum wage. Some others nested below


A large number of new jobs being created are minimum to low wage, so looking for a new job generally won’t increase pay.

Raising minimum wage helps things not directly related.

Helps Infant mortality? Yup.

Lowers Suicide? Yup.

Reduce smoking rates? You bet.

It also boosts the local economy! Minimum to low wage earners spend more % of their money, so an increase means more is spent, often in community!

Low paying jobs are often in sectors which would gain from this. More people spending money in your shop makes your business more money! Now you have more profits and increased labor costs are covered.

You May Also Like

A THREAD ON @SarangSood

Decoded his way of analysis/logics for everyone to easily understand.

Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen

1. Keeps following volatility super closely.

Makes 7-8 different strategies to give him a sense of what's going on.

Whichever gives highest profit he trades in.


2. Theta falls when market moves.
Falls where market is headed towards not on our original position.


3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result

He believes in a market operator, if market mover sells volatility Sarang Sir joins him.


4. Theta decay vs Fall in vega

Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.