1/ Today we announce immi, a food brand we've been working on for 18 months. @kchanthasiri and I spent the past decade in tech and started over by learning the food industry from scratch. Here's why we're doing this, the $42bn food category we're tackling, and where we're going👇

As we've grown older, we've noticed an alarming fact: our families are getting sicker due to chronic health conditions from unhealthy diets.

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Entrepreneur\u2019s mind.
— James Clear (@JamesClear) August 22, 2020
Athlete\u2019s body.
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Working on a problem reduces the fear of it.
— James Clear (@JamesClear) August 30, 2020
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Action relieves anxiety.
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