A story of a tweet that received 17 million impressions 👇🏾

As 2017 was drawing to a close JotForm founder Aytekin Tank found himself in a reflective mood. He has grown @JotForm to a team of 130 people, it has more than 3.2 million users, and its revenue climbs every month.

But something didn’t quite sit right with him. JotForm wasn't getting as much attention as its competitors. Its competitors were featured in publications like TechCrunch.

JotForm wasn't.
So he set out to change that using an age-old formula — storytelling.

To build @JotForm’s brand, he wrote stories about JotForm’s journey. The stories were getting 100,000 to 300,000+ views on Medium… but he didn’t stop there.

https://t.co/7nYBazuHBK
He repurposed his most successful stories on Medium, stories that resonated with his audience, into Twitter threads. And used Twitter ads to test how far he could spread his stories and build JotForm’s brand.

https://t.co/hwQdSWyYBd
He only intended to spend $5,000 on the ads but one thread took off, getting over 20 percent engagement rate. So he kept promoting it. He spent $24,098 and got 17 million impressions, 35,000+ clicks to the original stories, and thousands of people learning about JotForm.
3 quick lessons from this case study:

1. Twitter is a great place to repurpose content
2. A Twitter thread can help you to achieve multiple goals at the same time
3. Twitter is a great place to start a conversation and build relationships

Read more: https://t.co/BStRfk1cHF

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THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!