Can you generate revenue through Instagram Stories?

Read on to find out 👇🏿👇🏾👇🏼

Kettlebell Kings is a leading kettlebell equipment supplier based in Austin, Texas. It generates hundreds of thousands in revenue directly from Instagram.
“On average we get 400-600 leads per week from social media, with half coming from Instagram,” said Jay Perkins, co-founder of Kettlebell Kings. Besides one-off sales to consumers, Kettlebell Kings has also signed deals with national gym chains through those leads.
Here’s its Instagram strategy:

1. Post high-quality educational content, workout examples, and user-generated content to its Instagram feed. This helped them to amass over 79,000 followers and over 20,000 posts with #kettlebellkings.
2. Re-post 10-12 stories from customers who tag them on a daily basis. This keeps the customers engaged and encourages more to share their content on Instagram. These stories, on average, are viewed by 10-15 percent of Kettlebell Kings’ followers.
3. Include swipe-up CTAs in its stories to drive traffic to a landing page or an article where followers can read more about a topic and enter their email address for more exclusive content. Lead generated!
4. Create custom email flows for each landing page. Kettlebell Kings then serves helpful emails about kettlebell workouts and techniques from experts, and rarely sends offers or tries to make a sale.
Providing valuable content on Instagram and through emails keeps Kettlebell Kings top of mind and has helped it generate hundreds of thousands in revenue.

Read on to find out how they decide what to post, and see examples of their posts and stories: https://t.co/9FJvALFT8s

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MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)

1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (
https://t.co/zF65W3roJe) (abbrev. TWX)

2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).

These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.

Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.

3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.