Once upon a time ➔ The story world
Every day ➔ Main character's routine
Then one day ➔ The routine is broken
Because of that ➔ The consequences
Because of that ➔ The journey
Until finally ➔ Main character succeeds or fails
Apple built a $165B brand through visual storytelling.
— Liam Curley (@liammotivado) August 13, 2022
Here's the visual framework Steve Jobs used (that you can too):
Master storytelling and you can print money at will.
— Gianni Cara (@giannicara) August 29, 2022
Sadly, most people don't know how or where to start.
Here are 5 storytelling frameworks to get you started:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9