1. Select a profitable niche
On YouTube, the niches are in the riches
The niche you select is important because it determines:
1. Viewer interest
2. Monetization options
Here are a few niches that you can use to scale to $100K per year:
2. Determine video style
There are two styles on YouTube:
On-camera pros: more connection, easy to sell
On-camera cons: more time, less flexibility
Off-camera pros: easier to outsource, less time involvement
Off-camera cons: harder to sell high ticket items, less brand loyalty
3. Scale up to 100,000 monthly views
You can get to 100K monthly views with:
1. Less videos but higher quality
2. More videos at lesser quality
Here’s the math:
- 50 videos at 2000 views
-100 videos at 1000 views
-200 videos at 500 views
Here’s critical advice for both...
To scale up to 100K views, focus on increasing two key metrics:
1. Clickthrough rate (CTR)
2. Watch time
A higher CTR means more views and more money
A higher watch time means that YT is more likely to recommend your videos
Be deliberate to get results…
4. Identify a niche-related offer
The truth is it’s very hard to make $100k/year just with ad revenue
As such, you need to leverage another monetization method
My favorites include:
- Affiliate offers
- Digital products
- Brand deals
Here’s how each can make you over $100K/yr
1. Affiliate offers
1.2M views x $10 commission x 1% conversion = $120,000
2. Digital products
1.2M views x $25 product x 0.5% conversion = $150,000
3. Brand deals
200 videos a year x $500 per video = $100,000
Then, the more views you get, the more money you make…
5. Re-invest
Once you’re making money, it’s time to re-invest
I like to invest my profits in three things:
1. Non-YouTube assets
2. Outsourcing
3. New YT channels
Here’s why each is valuable…
Non-YouTube assets:
- Offers diversification off the platform
Outsourcing:
- Buys back time and leverages others expertise
New YT channels:
- Leverages existing YouTube expertise
Once you are making $100K+ you can do all three easily…
If you want to start building your $100K/yr YouTube channel right away...
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