Make one video a week for a full year, and chances are, you'll get yourself monetized 💸
Unfortunately, the success curve looks like this, making the process very disheartening at first
I've made $6,537 in 3 months from YouTube 💰
Almost everything I know about YouTube has come from @AliAbdaal's Part-Time YouTuber Academy 🎬
Here are my top 40 takeaways from PTYA 👇
Make one video a week for a full year, and chances are, you'll get yourself monetized 💸
Unfortunately, the success curve looks like this, making the process very disheartening at first
- Writing ✏️
- Filming 🎥
- Editing 💻
- Storytelling 🎙️
- Branding 🏷️
- Public Speaking 🗣️
Of those who think about creating, 1% actually create
Of those who actually create, 1% keep going
⛔️You're not going to see success after 1 video
⛔️You probably still won't see success after 20 videos
✅You don't need to commit forever, but do commit for a period of time (example: 1 year)
The more simple you make your videos, the more likely you are to keep making them (especially when you're just starting out)
🪞Speak a video into a mirror first before saying it in front of the camera
🤖 Expect to sound like a monotonous robot for the first 10-20 videos (don't be surprised or put off by it - it happens to everyone!)
Success is determined by 3 factors:
Luck + Work + Unfair Advantages
Everyone has unfair advantages. It could be in your skills, your location, your looks
The key is making sure you're leveraging your unfair advantages properly ✅
How can I give my customers the results they want systematically rather than personally?
Put another way:
How can I create a business whose results are systems-dependent rather than people-dependent?
📈 Adsense & CPMs
🔗 Affiliate Links
💰 Sponsors
🛒 Personal Products
It's optimal to have a combination of 2 or more of these methods
It's also super easy to get started with Affiliate Links
- Niche 📌
- Watch Time / Video Length 📏
- Geography 🌎
A finance channel will have a higher CPM than a cooking channel
Longer videos make more $$
An audience based in the US will yield more $$ than one based in Mexico
- 🎓 Courses
- 📚 Books / eBooks
- 🌐 Digital Downloads
- 💰 Patreon
- 💳 Memberships
- ❓ Consulting
- 🔨 Physical Products
In general, the higher the production value, the better
But don't let gear hold you back. It's better to just get started without gear than to not film until you get gear
To achieve it:
- Don't sit directly in front of a wall
- Add a "hair light" to distance yourself from the background
- Add props/posters in the background to get blurred
- Use a camera that can focus on just you
- Make 1 video
- Make 1 video per week
- Make 1 GOOD video per week
- Accelerated growth
Don't obsess over making 1 GOOD video per week if you're still struggling to make your first video
Most people will sit through a crappy visual if the audio is great
People will NOT sit through a visually beautiful video if the audio is crap
🚫🎥 + ✅🎙️ = ✅
✅🎥 + 🚫🎙️ = 🚫
With the assistance of proper lighting, you can achieve gorgeous visuals even with a smartphone camera
- External Links
- Recommended
- Search
- All of the Above
The answer?
Recommended ✅
Instead of:
The BEST Jump Rope Workout 🚫
Try:
How to Get a Body Like Brad Pitt ✅
The big difference between Pro and Amateur YouTubers is the amount of time spent on topic, title, and thumbnail
- How to ____ Without ____
- How to Turn ____ Into _____
- _____ Common Phrases That ______
- Sell the result ✅
- Create intrigue ❓
- Don't describe 🗣️
- Optimize for humans 👫
- A/B test everything 💯
⛔️ Repeats the title
⛔️ Doesn't grab attention
⛔️ Doesn't match the title
⛔️ Doesn't create mystery or tell a story
- 5 words max (none is okay, too)
- Use a drop shadow & stroke for text
- Gradients add polish
- Create a consistent vibe
- Emotion is good, if it fits the vibe
Niching down as a creator helps YouTube's algorithm achieve this goal
The riches are in the niches 💰
Architect 📐
- Know what your niche is from the very beginning & create videos that fit that niche
Archeologist ⛏️
- Keep creating different videos over time to see what works and what doesn't
- Who am I and what do I want?
- Who's my audience and what do they want?
- What value am I giving to my audience?
- Who are they?
- What do they want?
- Why can't they get what they want?
- What are the stakes if they don't get what they want?
- What do they fear?
- What are their top frustrations?
- What do they believe about the world?
When inspiration strikes, jot down your ideas in <5 minutes or they'll be lost forever 💡🖊️
Set aside time to consume content on Twitter, blogs, podcasts, etc. with the intent of finding inspiration for content of your own
Look for headlines and hooks that you may be able to turn into your own content
Jot them down
Nothing is original 🙅♀️
If people call something "original", 9 out of 10 times they just don't know the reference
"Everything that needs to be said has already been said. But, since no one was listening, everything must be said again"
Hook 🎣
Intro 👋
Value 🤑
End Screen 🎬
Sales Pitch 👉
- Ask a question ❓
- Share a fact ✅
- Offer a transformation "from this to that" ✨
- Provide a tip 👉
- Show enticing B-roll 🖼️
- Preview a clip from later in the video 🎥
Fast
Bad
wRong
Perfectionism is slow
Separate "drafting" mode from "editing" mode
- Listicle (8 habits that made me a millionaire)
- Triplet (Break into 3 main points, break each point into 3 sub-points)
- Quartet (Why, What, How, What If)
- Story (Hero's journey)
Think of content like a reversed pyramid
One piece of "pillar content" (a full video) can be turned into:
- Twitter threads
- Instagram reels
- YouTube shorts
- TikToks
- Blog posts
- Newsletter segments
- Ideate 💡
- Write 🗒️
- Film 🎥
- Edit ✏️
- Publish ✅
- Repurpose ♻️
- Analyze 📊
Determine which activities you don't enjoy doing, but which take you a while, and outsource them
Just do it
Folks often spend way too much time before hiring an editor
Learn how to edit videos enough to be able to tell an editor what you want
After that, outsource ✅
Creator Stack:
- YouTube
- Website
- Newsletter
- Podcast
- Courses
- TikTok
- Book/eBook
If you're interested in pursuing your own YouTube journey, PTYA has opened registration for a new cohort!
Check it out here: https://t.co/oEadh6Vifg
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Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
How to be 5x more productive.
— Ben Meer (@SystemSunday) August 1, 2022
A best-selling author\u2019s 3-3-3 Method:
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
