Bad writers sell products.

Good writers sell stories.

Here's how to tell one in 5 simple steps 🧵⬇️

Step #1: Introduce The Protagonist

Every story has a hero.

That might be…

- Your reader
- A past customer
- A past client
- An organization
- Or you

Choose which one based on what your goal is.
Step #2: Introduce The Conflict

Every great hero needs something to overcome.

That might be…

- A problem
- A person
- An organization

Again, choose which one based on what your goal is.
Step #3: Describe The Battle

It’s time for your hero to fight the enemy.

Basic examples:

- A customer facing his health problems
- A client facing her low profitability problems

Whatever it is, share details about the struggle.

That’s how you inspire emotion in your reader.
Step #4: Describe The Victory

The next step in every great story is the protagonist winning.

In marketing, that’s usually with the help of whatever you’re selling.

Your health product led to getting healthier, your service led to increasing profits, etc.
Step #5: Describe The Transformation

You want your reader to *feel* the victory.

So, go into detail about how much the protagonist transforms and how amazing their life becomes because of it.

Sell the transformation.
Conclusion

Storytelling is an essential piece of writing and marketing.

Learn the basics, and you’ll be able to grab attention, cultivate it, and turn it into $$.

Hit the link below for more long-form education like this:

https://t.co/HKiiTn3j5Y

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THREAD: 12 Things Everyone Should Know About IQ

1. IQ is one of the most heritable psychological traits – that is, individual differences in IQ are strongly associated with individual differences in genes (at least in fairly typical modern environments). https://t.co/3XxzW9bxLE


2. The heritability of IQ *increases* from childhood to adulthood. Meanwhile, the effect of the shared environment largely fades away. In other words, when it comes to IQ, nature becomes more important as we get older, nurture less.
https://t.co/UqtS1lpw3n


3. IQ scores have been increasing for the last century or so, a phenomenon known as the Flynn effect. https://t.co/sCZvCst3hw (N ≈ 4 million)

(Note that the Flynn effect shows that IQ isn't 100% genetic; it doesn't show that it's 100% environmental.)


4. IQ predicts many important real world outcomes.

For example, though far from perfect, IQ is the single-best predictor of job performance we have – much better than Emotional Intelligence, the Big Five, Grit, etc. https://t.co/rKUgKDAAVx https://t.co/DWbVI8QSU3


5. Higher IQ is associated with a lower risk of death from most causes, including cardiovascular disease, respiratory disease, most forms of cancer, homicide, suicide, and accident. https://t.co/PJjGNyeQRA (N = 728,160)