We created music for TV, movies, commercials, video games
Our biggest clients? Red Bull, Universal Music, Warner Bros, Sony
How I got clients & sold our music? 100% through COLD EMAIL
LET'S GET INTO HOW I DID IT 👇
How I Made $1M From Cold Email In 3 Years
**surprise for you at the end**
// THREAD //
We created music for TV, movies, commercials, video games
Our biggest clients? Red Bull, Universal Music, Warner Bros, Sony
How I got clients & sold our music? 100% through COLD EMAIL
LET'S GET INTO HOW I DID IT 👇
I scraped emails of 100 key decision-makers in our niche
Created 36 PERSONALIZED emails with variables (company name, first name, where prospects live, etc)
Set up the 36-email-Drip for each prospect on MailShake
Our Admin continuously hyperlinked our new music into our emails in real-time
So we were ALWAYS selling our new & unsold music
This made us sales AUTOMATICALLY
Our Drip sent 1 email to each prospect every 3-4 weeks
- $1M+ in revenue 2017-2020
- Created a joint venture music label with Universal Music (6 figs+ a year)
- Had our music on Fortnite, Mercedes ads, NBA 2K, The Ellen Show, Teen Titans Go, Red Bull, etc...
- Built a thriving media agency with 8 employees
Cold Email is powerful
Any B2B company can benefit from...
1) getting clients thru cold email themselves
OR
2) Hiring a cold email KILLER out to get clients for you
Scroll down, a surprise for you 👇👇
Best software to use for cold email
- mailshake (send sequences/drips)
- lemlist (warm domains)
- glockapps (test domains)
- kleanleads & upwork (get leads)
- notion (host processes)
- zapier & integromat (automation)
- calendly (set appointments)
- send emails during your prospect's workday
- use simple subject lines line Quick question for you, {{name}}, question about {{company}}
- personalize ONLY the first line you ever send a prospect... no further personalization (other than variables) is necessary
- if u create email Drips, add where ur prospects live as a variable... "how's everything in X". POWERFUL
- keep ur emails under 200 characters MAX
- if a prospect responds to u negatively, don't respond with emotion, they'll report u as spam & f up your domain
you'll get
- content that's TOO GOOD for Twitter
- A1 cold outreach tips (email, LinkedIn, etc)
- discounts & offers for my future products/programs NO ONE has access to
do it 👇
https://t.co/CP4zyKzGLT
More from TY FRANKEL
U should always be leveraging more & more
Here's your process
1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only
Eventually ur agency should be a cash cow
High margins &/or a turn into a holding company if you're getting equity
It's a process. takes time
Work for free
fail, learn, fail, succeed, now start charging low/mid-tier retainers
Learn more, become great at your craft, build great systems & team
then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers
U just can't
Unless it's for a .5-1x multiple
Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)
Graduate from retainers & get into rev share/equity ASAP
also to get rev share on big $$ and/or equity
Your offer needs to be more than just "lead gen"
No one is gonna give u Equity for "lead gen"...
Manage a startup's sales process from start to finish & train their sales team to have huge success?
Different story
If i started a new agency today my goal would eventually be to turn into holding company
with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups
Equity vested via specific KPIs
Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on
Here's your process
1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only
Eventually ur agency should be a cash cow
High margins &/or a turn into a holding company if you're getting equity
most "Agency advice" will have you build some shitty company that's competing on bottom tier prices and is barely differentiated from your competition
— LegacyFuel (@LegacyFuel4Ever) July 16, 2021
there is almost Zero emphasis on positioning it correctly for High-Ticket Rates from the get-go and fulfilling like an Expert
It's a process. takes time
Work for free
fail, learn, fail, succeed, now start charging low/mid-tier retainers
Learn more, become great at your craft, build great systems & team
then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers
U just can't
Unless it's for a .5-1x multiple
Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)
Graduate from retainers & get into rev share/equity ASAP
also to get rev share on big $$ and/or equity
Your offer needs to be more than just "lead gen"
No one is gonna give u Equity for "lead gen"...
Manage a startup's sales process from start to finish & train their sales team to have huge success?
Different story
If i started a new agency today my goal would eventually be to turn into holding company
with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups
Equity vested via specific KPIs
Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on
More from All
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“We don’t negotiate salaries” is a negotiation tactic.
Always. No, your company is not an exception.
A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.
Listen to Aditya
And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.
I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.
You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.
Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]
Always. No, your company is not an exception.
A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.
Listen to Aditya
"we don't negotiate salaries" really means "we'd prefer to negotiate massive signing bonuses and equity grants, but we'll negotiate salary if you REALLY insist" https://t.co/80k7nWAMoK
— Aditya Mukerjee, the Otterrific \U0001f3f3\ufe0f\u200d\U0001f308 (@chimeracoder) December 4, 2018
And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.
I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.
You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.
Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]
