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$James Watson | LinkedIn King \U0001f451$

James Watson | LinkedIn King 👑
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The cold email ice-cream saga (in 5 Acts)

Humour is powerful in email but is a PRO skill

Get it right & even boring offers will get responses

Why?

Because you've made someone FEEL HAPPIER...

-- FULL EMAIL SEQUENCE --

[THREAD]

LET'S GO!

1/7

Email 1: mint chip ice cream

Using humour helps when you don't have a killer offer.

While the offer isn't bad, there are no case studies with proof.

In this case, proof is in the email copy itself.

If it makes you smile then it must work on others too.

2/7

Email 2: rocky road?

Email 2 is normally a short 'bump'

Here, referring back to the last message with humour, is smart.

Good humour often involves unusual contrasts.

e.g. mint chip and toothpaste are not normally connected

So its funny when they're juxtaposed.

3/7

Email 3: Superman ice cream?

Email 3 refers back to 2 (Rocky Road), another nice loop.

The childhood story evokes childhood nostalgia, one of THE most powerful emotions in copy.

The coconut whip cream line is unnecessary however and pushes our suspension of disbelief

4/7

Email 4: root beer float?

The problem here is that the ice cream analogy is getting a little tired and over-extended.

Its saved by returning to reality with benefits like 'real examples of customers closing deals'

When you write copy casually like this, its powerful...

5/7

Email 5: Churchill quote

Finally, the break-up email, but with humour.

This is my favourite email of all.

Good emails, like tweets, only need ONE good idea.

Self-deprecating humour like this ('from failure to failure', 'my enthusiasm') is dynamite in digital print.

6/7

SUMMARY

>> B2B copy doesn't have to be boring
>> If your offer isn't strong humour can help compensate
>> Use loops, nostalgia & disarming honesty to create powerful emotions

IF done well, you will win more consideration for your offers

So, who's hungry for ice-cream now?

7/7

More from All

WORLD OF SANATAN DHARM...
@world_sanatan

EVOLUTION OF CROWNS

The ancient Indian kings called a head crown as a Mukut and it would mostly constitute of a golden ornamental headgear like an oval cap with gems.

Sometimes it would also include a halo circle to show the divinity of the king

1/7

As it was considered that kings were appointment by the gods themselves. Example the kings of mewar considered themselves to be the ‘Diwan of eklingji')

But in most cases very few Mukut with halo effect have been found.

2/7

Samudragupta in the gupta era coin. You can see the helmet like headwear on him.

Till gupta era the solid golden head wear was used in most days of the monarch.

But since the onset of 8th century it reduced in usage and was now used only as a ceremonial headwear.

3/7

Whereas earlier the Maharaja had to wear the mukut whenever his court was in session.

Still mukut was being used prominently for ceremonial activities till recent times.

Maharaj Dahir of Sindh👇

4/7

But as times past the style of headwear also changed.

The kings mostly wore turbans ordained with pearls and gems while rarely anyone wore a true Mukut after 16th century.

Portrait of Sri Krishna Dev Raya👇

5/7

Jaya_Upadhyaya
@Jayalko1

JWALAMUKHI TRIPURASUNDARI, UTHANAHALLI, MYSURU (KAR)
#bharatmandir

Jwalamukhi Tripursundari is believed to be the sister of Devi Chamundeshwari, the presiding deity of Mysuru
It is also that she represents the flaming mouth of Jalandhara, the demon whom Shiva crushed to death.

When Devi Chamundeswari was fighting Mahishasura, she observed that from every drop of blood that spilled out of Mahishasura, another demon was born. So she created Tripurasundari to ensure that no blood dripped from Mahishasura.

Tripura Sundari means beauty of the three worlds.
The murti was installed during Wodeyar rule. An utsava murti made of pancha loha is kept in the sanctum sanctorum.
Another shrine here is dedicated to Siddeshwara / Shiva surrounded by a beautiful wooden Mantapa.
@GunduHuDuGa

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sriram
@SriramKannan77

'Treasure Gods' - Sangha Nidhi' and 'Padma Nidhi', Tirumala, Tirupati.

------------------------------------

These are the two guards guarding the Wealth and Treasure of Lord Sri Venkateswara.

They are representatives of two treasures of Kubera, the God of Wealth.

One guard who is holding shangam (conch) on both the hands is known as Shanka Nidhi ('nidhi' means wealth).

On the other side, the guard who is holding Lotus flowers on both the hands is known as Padma nidhi.

Shangu is from the ocean which includes all types of wealth like pearls and corals.

Why shagam in his hand? Because shangam only gives the sound of 'omkaram'.

'Padmam' is the symbol of water sources in land like river, lakes, tanks etc. which is very important for all living beings.

As per the tradition, these guards are installed at the third entrance of the temple.

One enters the holy shrine after saluting the first protection threshold - Sankha Nidhi and Padma Nidhi.

Buzz Chronicles
@buzz_chronicles

@SaveToBookmarks Namaste! You can find it here. Original tweet by @AchuthArora: "@AJA_Cortes @buzz_chronicles @rattibha @SaveToBookmarks save as Workouts". Enjoy 👌

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Your tweet has been s...". Cheers! 👉

Ax
@AchuthArora

@FitFounder @buzz_chronicles @rattibha @SaveToBookmarks save as Workouts

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Adam McKay
@GhostPanther

1) My Stan Lee story happened when I was in 5th grade. I was visiting NYC with my Dad and had read the address for Marvel in the comics I read constantly. I begged my Dad to take me and to his credit he did. And guess what? It was just an office.

2) We were down in the lobby and I was kind of crushed. I don’t know what I expected, The Thing and the Yancy Street Gang to be sitting around smoking cigars? Anyway, my Dad was taking a beat to figure where we were going next and a guy came up to us.

3) He was wearing a white shirt and tie and said to Dad “Is he disappointed because. The Marvel offices were just offices?” My Dad said yes and then the guy who had gray around his temples and a mustache said “hold on a second” and opened one of those office mailboxes with a key.

4) He then handed me a thick stack of EVERY SINGLE MARVEL COMIC COMING OUT THE NEXT MONTH. “Here you go. Keep reading Marvel comics” he said and then walked off. I left in a daze and about 15 minutes later it hit me “Gray around the temples, mustache... That was Stan Lee!”

5) Later when I wrote on the Ant Man movie I told Kevin Feige the story, the year, look of the guy etc and Kevin said “That’s exactly the kind of thing Stan would do and he would have been there then. That was him.” Rest In Peace Stan Lee and thank you for the comics.

KrishnaLeela
@Talesofkrishna

🌿𝑻𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & 𝑽𝒊𝒔𝒉𝒏𝒖

Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W

Prabhu says i reside in the heart of my bhakt.

Guess the event. pic.twitter.com/yFUmbfe5KL
— Right Singh (@rightwingchora) December 21, 2020

Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela

The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.

One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.

Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"

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$Ramsay Rippers \U0001f354$

Ramsay Rippers 🍔...
@RamsayRippers

🧵EMA + VWAP STRATEGY

Every trader has a go-to strategy that works best for them. My trading is all about keeping it simple stupid and revolves around two indicators - Exponential moving averages and vwap.

Here's the strategy that I utilize on nearly 80% of my trades.

👇

What are Exponential Moving Averages?

EMA's are a type of moving average that places a greater weight on more recent data points.

8EMA = Exponential Moving Averages of the last 8 candle closing prices.

EMA's adjust with respect to chart time frame.

What is VWAP?

Volume Weighted Average Price - A key intraday indicator in my trading that offers the true average price based on price & volume.

Calculation: (Price x # of shares traded) / total shares traded

EMA's I use

- 8
- 21
- 50

While I do utilize the 50EMA, the 8 & 21 EMA are most important for this strategy. Some people use the 9 and 20 which are essentially the same thing. REMEMBER: EMA'S adjust with respect to time frames.

A+ Set Up Criteria - (What I look for)

Vibhu Vashisth
@VIBHU_Tweet

Santkumaras-The four adorable kids of the Universe.

The Kumaras r the four sages who roam the Universe as children from the Puranic texts of Hinduism named,Sanaka, Sanatana,Sanandana& Sanatkumara.They r described as the first mind-born creations &sons of the creator God Brahma.

Brahma,who had received the knowledge of Puranas from the Universal being(God Himself), imbibed this to his 4 Kumaras.
Sanat Kumaras then taught the Puranas to Narada.Narada transmitted it to Krishna Dwaipayana who in turn scripted them in monumental epic documents of 18 Puranas.

The Vishnu Purana is recorded in two parts,the Vishnu Purana & Naradiya Purana.The teachings of Sanaka of the Kumara brothers r contained in the Naradiya Purana which is also divided in two parts, the first part containing the teachings of Sanaka &second part,teachings of others.

Born from Brahma's mind,4 Kumars took lifelong vows of celibacy against their father's wishes.They r said to wander throughout materialistic &spiritualistic universe without any desire but with the aim to teach.All 4 brothers studied Vedas from their Childhood&travelled together.

The Bhagwata Purana lists the Kumaras among the 12 Mahajanas(great devotees or bhaktas) who although being eternally liberated souls from birth, still became attracted to the devotional service of Vishnu from their already enlightened state.

Jaya_Upadhyaya
@Jayalko1

MEENAKSHI AMMAN, MADURAI (TN)
#bharatmandir #navratri2021

A paadal Petra sthalam where Shiva took the form of Sundareswarar (the handsome one) and married Devi Parvati (Meenakshi).
Devi is also known by the name Angayarkanni (mother with the beautiful fish eyes).
@GunduHuDuGa

Devi Meenakshi emerged from yagna fire as a 3 year old girl when Pandyan King Malayadwaja and Kanchanamalai were praying for a child.
It is said that Devi was born with three breasts and there was a prophesy that her superfluous breast would melt away when she met her husband.

Devi ruled over Madurai and captured Indralok. She went on to capture Kailasha. When she saw Shiva, her 3rd breast disappeared and she realised that Shiva would be her consort.
The divine marriage was attended by all Devas and Sri Vishnu (as her brother) gave her hand to Shiva.

It is said that Indra found a swayambhu lingam at Kadamba Vanam. He placed it in Madurai where the kshetram stands. Here, Shiva is seen on the vehicle of Indra.
The Golden Lotus Tank is said to be the place where a golden lotus blossomed for the puja performed by Indra.

The Meenakshi Thirukalyanam festival is celebrated in the Chithirai month to mark the divine marriage of Meenakshi Amman. The festival includes a procession where Meenakshi and Sundareshwara travel in a chariot and Sri Vishnu gives away his sister in marriage to Shiva.