I've generated over $120,000,000.00 in online revenue.

The 2 biggest mistakes I see are:

• Constantly chasing new customers
• Not being smarter with existing ones.

Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵

Add subtitles to your video ads.

According to @verizonmedia, 92% of mobile users watch videos with sound off. 🔇

Adding 20 minutes to your video editing time will achieve higher:

• click-through rate
• website conversion rate
• return on ad spend (ROAS)
When adding subtitles to videos, you don't need to get too fancy with them.

• make the subtitles easy to read
• don't rely on music for the context
• show, don't tell

They're just an aid to help whoever's watching, understand the video better.
Syndicate your reviews.

There's a good chance you're already collecting reviews. If not, start.

97% of customers look for reviews as a form of product validation.

See here how @CarawayHome shows their reviews. It becomes a lot more enticing to purchase than its competitors.
Plug into the revenue side of publishers.

Sign up for @Skimlinks so when sites like TOWN & COUNTRY, BuzzFeed, Refinery29, etc. write about you, they have the opportunity to generate affiliate revenue.

This incentivizes you over a competitor + gets you exposure.
When you find publishers are driving consistent traffic to your site with affiliate revenue, you can see which performs the best for your brand.

Double down and reach out directly to those.

Set up custom partnerships.

Tap into an audience you know converts well.
Make it easy for people to reorder the products they know and love.

It's cheaper to retain existing customers than to acquire new ones.

Leverage tools like https://t.co/4WpI0yaHFT to let people scan, choose their favorite product, and recorder in 2 clicks.

Try it 👇
Turn Instagram comments into customer service.

99% of comments ask the same question.

Instead of responding privately, set up a hashtag (i.e. #CarawayFAQ) where a secondary account posts answers to the most common answers.

This means less stress on your customer service team.
Use landing pages to convert users, with a full-funnel marketing approach.

This means that if someone comes in knowing nothing, they should leave knowing everything necessary to WANT to make a purchase.

Here's how you can make great landing pages https://t.co/f3dQQYFGIp
If you believe your site converts well on its own already, that's great!

But just take a look at the math here 👇https://t.co/5mJ4ctDdd6
If you enjoyed this thread, you'll love my Sunday newsletter.

• it's completely free
• always tactical
• never has fluff, theory, or bs

Join 15,000 founders, investors, and marketers today 👇 https://t.co/hnGe16ROXK
Lastly, to get more content or thoughts like this, please give me a follow: ➡️ @mrsharma ⬅️

If you have any questions, DM me 👇 https://t.co/aH32lBnk9M

More from All

1. Mini Thread on Conflicts of Interest involving the authors of the Nature Toilet Paper:
https://t.co/VUYbsKGncx
Kristian G. Andersen
Andrew Rambaut
Ian Lipkin
Edward C. Holmes
Robert F. Garry

2. Thanks to @newboxer007 for forwarding the link to the research by an Australian in Taiwan (not on

3. K.Andersen didn't mention "competing interests"
Only Garry listed Zalgen Labs, which we will look at later.
In acknowledgements, Michael Farzan, Wellcome Trust, NIH, ERC & ARC are mentioned.
Author affiliations listed as usual.
Note the 328 Citations!
https://t.co/nmOeohM89Q


4. Kristian Andersen (1)
Andersen worked with USAMRIID & Fort Detrick scientists on research, with Robert Garry, Jens Kuhn & Sina Bavari among


5. Kristian Andersen (2)
Works at Scripps Research Institute, which WAS in serious financial trouble, haemorrhaging 20 million $ a year.
But just when the first virus cases were emerging, they received great news.
They issued a press release dated November 27, 2019:

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