MEGA THREAD🧵: 15 Headline Writing Tips With Real Examples

1/

Invoke Your Reader's Imagination With Specifics.

Never choose many vague words when a few specific ones will do the job much better.
2/ Cut The Corporate "Gobbly Goop"

A thesaurus gets you an MBA. But simple words are “the grease” allowing the best headlines to go far.
3/ Write To The Crocodile Brain 🐊🧠

Big numbers, dense facts and difficult words are hard for the brain to process.

Seek out ways to turn tough concepts into REAL visual concepts that get the attention of the crocodile brain.
4/ Turn The Energy Up!

If you can imagine someone reading your headline and then promptly falling asleep, it's probably time for a rewrite.
5/ Never Convince. Use Curiosity To Pull Them In.

Nobody likes to be sold. But everyone loves a little intrigue.
6/ Say What Your Audience Is Thinking, But Is Afraid To Voice Aloud

Your audience is wondering how you stack up. So don’t be afraid to tell them the truth.
7/ Write Like People Speak

What would a friend say over cocktails? The more you can make your copy sound like a REAL person spoke it, the better it will perform.
8/ Make It Clear You Can Solve Your Customers' Problems.

Never trade cleverness for clarity.
9/ Mitigate The Risk Of Making The Wrong Choice

Nobody likes to feel like a fool. Everyone loves the comfort of a good return policy.
10/ Write About The Ways Your Product Is *Actually* Used

Position your product as the perfect solution to people’s problems by talking about specific use cases instead of vague ideas.
11/ Don't Expect A Feature To Carry Your Conversions

Never rely on your features to do EVERYTHING for you.
12/ The Most Powerful Word In Marketing Is Free

Free samples. Free trials. Free downloads. Free quizzes. There’s a reason these phrases are tied to some of the biggest companies in history.

Free turns heads and earns the click.
13/ Deliver One Message ... Or Deliver None!

Optimize around one goal, one message, and one action.
14/ Don’t Talk AT Your Audience. Talk TO Them.

The more you can talk TO your customers, the better your copy will do.
15/ Don't Stuff Your Copy With Technical Terms. Stuff It With Benefits.

Your customers don’t care about the technical names you use. They care about what your product does for them.
RT if you agree with these rewrites!

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THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!
The first ever world map was sketched thousands of years ago by Indian saint
“Ramanujacharya” who simply translated the following verse from Mahabharat and gave the world its real face

In Mahabharat,it is described how 'Maharishi Ved Vyasa' gave away his divine vision to Sanjay


Dhritarashtra's charioteer so that he could describe him the events of the upcoming war.

But, even before questions of war could begin, Dhritarashtra asked him to describe how the world looks like from space.

This is how he described the face of the world:

सुदर्शनं प्रवक्ष्यामि द्वीपं तु कुरुनन्दन। परिमण्डलो महाराज द्वीपोऽसौ चक्रसंस्थितः॥
यथा हि पुरुषः पश्येदादर्शे मुखमात्मनः। एवं सुदर्शनद्वीपो दृश्यते चन्द्रमण्डले॥ द्विरंशे पिप्पलस्तत्र द्विरंशे च शशो महान्।

—वेद व्यास, भीष्म पर्व, महाभारत


Meaning:-

हे कुरुनन्दन ! सुदर्शन नामक यह द्वीप चक्र की भाँति गोलाकार स्थित है, जैसे पुरुष दर्पण में अपना मुख देखता है, उसी प्रकार यह द्वीप चन्द्रमण्डल में दिखायी देता है। इसके दो अंशो मे पीपल और दो अंशो मे विशाल शश (खरगोश) दिखायी देता है।


Meaning: "Just like a man sees his face in the mirror, so does the Earth appears in the Universe. In the first part you see leaves of the Peepal Tree, and in the next part you see a Rabbit."

Based on this shloka, Saint Ramanujacharya sketched out the map, but the world laughed