Invoke Your Reader's Imagination With Specifics.
Never choose many vague words when a few specific ones will do the job much better.
MEGA THREAD🧵: 15 Headline Writing Tips With Real Examples
Invoke Your Reader's Imagination With Specifics.
Never choose many vague words when a few specific ones will do the job much better.
A thesaurus gets you an MBA. But simple words are “the grease” allowing the best headlines to go far.
Big numbers, dense facts and difficult words are hard for the brain to process.
Seek out ways to turn tough concepts into REAL visual concepts that get the attention of the crocodile brain.
If you can imagine someone reading your headline and then promptly falling asleep, it's probably time for a rewrite.
Nobody likes to be sold. But everyone loves a little intrigue.
Your audience is wondering how you stack up. So don’t be afraid to tell them the truth.
What would a friend say over cocktails? The more you can make your copy sound like a REAL person spoke it, the better it will perform.
Nobody likes to feel like a fool. Everyone loves the comfort of a good return policy.
Position your product as the perfect solution to people’s problems by talking about specific use cases instead of vague ideas.
Never rely on your features to do EVERYTHING for you.
Free samples. Free trials. Free downloads. Free quizzes. There’s a reason these phrases are tied to some of the biggest companies in history.
Free turns heads and earns the click.
The more you can talk TO your customers, the better your copy will do.
Your customers don’t care about the technical names you use. They care about what your product does for them.
And if you want even more copywriting tips, I have a free daily newsletter that marketers seem to love.
Oh and I shamelessly bribe you with a couple free gifts to join
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1/“What would need to be true for you to….X”
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
Next level tactic when closing a sale, candidate, or investment:
— Erik Torenberg (@eriktorenberg) February 27, 2018
Ask: \u201cWhat needs to be true for you to be all in?\u201d
You'll usually get an explicit answer that you might not get otherwise. It also holds them accountable once the thing they need becomes true.
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.
