The easiest way to grow your SaaS to $100,000 in less than 6 months....

✅ Facebook Ads.

That's it...

❌ No Personal Brand
❌ No Email Lists
❌ No Blog Posts

Here's how we did it 🧵👇🏻

I used this exact strategy to grow $28,626 MRR in 51 days.

🚀 2,776 Trials Started
🚀 734 New Subscribers
🚀 $39 Average Subscription
🚀 $13,847 Spent on Ads

We set it all up in 4 hours and only manage it for 30 minutes a day.

Welcome to the world of Facebook Ads 👋🏻
Quick PSA 🚨

These threads take time to create & the strategy I'm about to share for FREE can potentially make you millions of dollars.

All I ask is that you retweet ☝🏻 the first tweet above to share the knowledge.

Thank you 🙏🏻

Now let's dive in....
So....why Facebook Ads❓

✅ Instant Access To Millions of Customers
✅ Scales With Money Instead of Time
✅ Affordable To Start ($10-20/day)
✅ Unlocks EXPONENTIAL GROWTH

Here are the 5 things you need to make this work 👇🏻
First, you need an OFFER 📦

Focus on two things:

1. Position yourself as the solution to their problem

📍Problem -> YOU -> 📍Solution

2. Price your product fairly and affordably.

💸 Valuable Product + Attainable Price

= NO-BRAINER OFFER ✅
OFFER TIPS 📦

👉🏻 Offers <$30/Month Convert WAY Better Than >$30/Month

👉🏻 Free Trials Convert Best On Cold Traffic

👉🏻 If your cheapest plan is >$100, run ads at a FREE opt-in first!

👉🏻 Offer an e-book, free worksheet, etc....then upsell through email or retargeting campaigns.
Second, you need CREATIVE 📸

Your creative needs FOUR elements:

1️⃣ Call out your CUSTOMER
2️⃣ Ask a question related to their PROBLEM
3️⃣ Introduce your VALUE PROP
4️⃣ CTA for next step (ie CLICK HERE)

High quality clicks = better conversions ✅
CREATIVE TIPS 📸

👉🏻 Use @canva to make these in <5 minutes
👉🏻 Add simple gifs to make it more eye-catching
👉🏻 Use high-contrasting colors so it POPS
👉🏻 Include specific CTA

You have one goal:

🛑 STOP THE SCROLL 🛑

Get their attention first, then deliver your pitch.
Third, you need COPY ✏️

Your copy expands on the information in your creative.

🔥 FOCUS ON BENEFITS 🔥

Shopify sellers care more about increasing sales than how many influencers you have in your database.

Creators care more about gaining followers than you having dark mode.
COPY TIPS ✏️

👉🏻 Cheaper Product = Shorter Copy
👉🏻 Use Emojis To Stand Out
👉🏻 Focus on Major Value Prop
👉🏻 Remember You Are Selling Time, Money or Pleasure

Here are examples from @LiveRecover & @copy_ai

cc: @dennishegstad @heyblake @PaulYacoubian @chris__lu
Fourth, you need TARGETING 🎯

Improving your ad performance comes down to really understanding your audience.

Do NOT waste your time trying to narrow down age, gender, location, etc.

🔥 FOCUS ON INTERESTS 🔥

What do your customers pay attention to....most importantly 👇🏻
TARGETING PRO TIP 🎯

Target using SaaS tools your potential customers ALREADY USE.

Examples:
Content Creators Interest 👉🏻 Canva
E-Commerce Interest 👉🏻 Shopify
Musicians Interest 👉🏻 DistroKid
Web Developers Interest 👉🏻 Wordpress

SaaS Specific Interests WIN 🔥
Fifth, you need a CAMPAIGN 📣

For simplicity, you will create ONE.

🔥 One Campaign with 6-8 ad sets.

🔥 Each Ad Set = One Interest

🔥 Each Ad Set = 2-3 Ads (Creatives)

You want to test creatives and audience interests to find your most profitable vertical 💰
CAMPAIGN TIPS 📣

👉🏻 Turn On Campaign Budget Optimization
👉🏻 Start With $25/Day
👉🏻 Automatic Placements

Facebook will automatically allocate your spend to the best performing ads. Let them do their job.

Run for a few days, then ❌ TURN OFF ❌ the ads that aren't doing well.
Lastly, you need to pay attention to your DATA 📈

You goal is to BREAKEVEN on acquisition.

You charge $29/month?

You should only spend $29 to get a new customer.

That is the KEY to EXPONENTIAL GROWTH 🔑

Spend $100 to make $100.

Reuse the $100 the next day ♻️
By recycling ad spend you can scale your ad campaigns PROFITABLY 💸

Without coming out of pocket.

Now every successful payment on months 2, 3, 4......

+ PROFIT 📈

Instead of trying to make up for losses from acquiring customers ❌

Your bank account will thank you 🙏🏻
Boom! That's the easiest way to start with FB ads 💦

Want to learn more about ads? Here are some of the best experts I follow:

@jlnahorski @CTtheDisrupter @marketerdylan @MarketingMax @cmikulin @danest @immarkwilliam @JoshJDurham

They might hate this strategy but it worked 😅
If you haven't launched a SaaS yet but are interested in the space....

These are the people to follow 👇🏻

Building:
@SaaSWiz @wizofecom @blackhatwizardd @levelsio @VisionAndSales @almightykazs @THETYFRANKEL

Buying/Selling:
@agazdecki @JamesonCamp @tylertringas @Kevin_McArdle
If you need help with the creative parts of this strategy...these are the best people to follow 👇🏻

Offer: @KateBour @pattimmons_ @CardozaGab

Creative: @kobegatsby @iamshackelford @donyetaylor_

Copy: @thedankoe @mkhundmiri @camduncannnn @coreyhainesco @kaleighf
TDLR:

💰 Facebook Ads helps you grow your SaaS FASTER without writing blog posts or sending emails.

Want more growth help?

I will send a FREE copy of my book to someone that retweets this 👇🏻

https://t.co/iL8Pl4E8yx

More from All

https://t.co/6cRR2B3jBE
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https://t.co/FBfXhUrH5d


Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.


...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.


Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
1. Mini Thread on Conflicts of Interest involving the authors of the Nature Toilet Paper:
https://t.co/VUYbsKGncx
Kristian G. Andersen
Andrew Rambaut
Ian Lipkin
Edward C. Holmes
Robert F. Garry

2. Thanks to @newboxer007 for forwarding the link to the research by an Australian in Taiwan (not on

3. K.Andersen didn't mention "competing interests"
Only Garry listed Zalgen Labs, which we will look at later.
In acknowledgements, Michael Farzan, Wellcome Trust, NIH, ERC & ARC are mentioned.
Author affiliations listed as usual.
Note the 328 Citations!
https://t.co/nmOeohM89Q


4. Kristian Andersen (1)
Andersen worked with USAMRIID & Fort Detrick scientists on research, with Robert Garry, Jens Kuhn & Sina Bavari among


5. Kristian Andersen (2)
Works at Scripps Research Institute, which WAS in serious financial trouble, haemorrhaging 20 million $ a year.
But just when the first virus cases were emerging, they received great news.
They issued a press release dated November 27, 2019:

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