But frankly they don't need to because everything else you give them unthinkingly is way cheaper and way more powerful.
I'm back from a week at my mom's house and now I'm getting ads for her toothpaste brand, the brand I've been putting in my mouth for a week. We never talked about this brand or googled it or anything like that.
As a privacy tech worker, let me explain why this is happening. 🧵
But frankly they don't need to because everything else you give them unthinkingly is way cheaper and way more powerful.
Data aggregators pay to pull in data from EVERYWHERE. When I use my discount card at the grocery store? Every purchase? That's a dataset for sale.
If my phone is regularly in the same GPS location as another phone, they take note of that. They start reconstructing the web of people I'm in regular contact with.
Family. Friends. Coworkers.
To subliminally get me to start a conversation about, I don't know, fucking toothpaste.
It never needed to listen to me for this. It's just comparing aggregated metadata.
https://t.co/Hb7yiolQz3
Your data isn't just about you. It's about how it can be used against every person you know, and people you don't. To shape behavior unconsciously.
Block the fuck out of every app's ads. It's not just about you: your data reshapes the internet.
https://t.co/3ZCUELWqfA
At least make it hard for them. 🪡
Soon I\u2019m starting playtesting on my first adventure I intend to publish.
— Robert G. Reeve (@RobertGReeve) March 23, 2021
It\u2019s about a diamond cartel that\u2019s cornered the market on resurrection.
Here\u2019s the first piece of art I\u2019ve commissioned, by Andrew Phan. His portfolio is here: https://t.co/h3ScB5DbQg pic.twitter.com/0GkRhjuXXn
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https://t.co/FBfXhUrH5d
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Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.