The best thing about email sequences is that you can reverse engineer the end goal and built it from there.

In the thread below I'll list 3 things you should have in consideration to make it rack in sales on autopilot.
1. Reader awareness

You've heard about it thousands of times.

The 5-stages of awareness.

Stage 1: Unaware.
Stage 2: Pain Aware or Problem Aware.
Stage 3: Solution Aware.
Stage 4: Product Aware.
Stage 5: Most Aware.
The first thing you should do before each sequence is to determine where your audience is so that your sequence can work as a bridge from the current state to the 5th stage.
2. Pushing the sale forward

Even if you don't want to sell in every email, every single one of them should push the sale forward.

Here's how:

1. Change beliefs
2. Handle objections
3. Demonstrate social proof
3. Making the offer irresistible

Use the last emails to make your offer IRRESISTIBLE

You can do it by:

- Showing testimonials
- Give bonus or discounts
- Have a strict & clear deadline
Thank you for reading ❤

This was thread 8th of my ONE THREAD A DAY ABOUT EMAIL MARKETING FOR 12 DAYS

On the 25th of May, my new course "Autoresponder Manifesto" is DROPPING

Stay on the lookout 👀

More from All

You May Also Like

First thread of the year because I have time during MCO. As requested, a thread on the gods and spirits of Malay folk religion. Some are indigenous, some are of Indian origin, some have Islamic


Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits

Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their


Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time

Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods
I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). 🇪🇹

I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):


The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹


Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹


References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.