At Facebook, it was creating a real connection with someone.
PS: Core product value is really elusive and most products don’t have any. 🤷♂️
Once @chamath explained how they put Facebook on the path to 1 billion users. 🚀
He ignored the idea of ‘making it viral’. Instead, he decided to focus on making the product useful for the user.
Find more below 👇
At Facebook, it was creating a real connection with someone.
PS: Core product value is really elusive and most products don’t have any. 🤷♂️
The growth team created a framework in which they applied 3 very simple principles:
1⃣ Measuring
2⃣ Testing
3⃣ Trying
You need to know where the real growth comes from.
‘Do not focus on viral actions. Don’t touch it.’
✅ How to get people at the front door
✅ How to get them to ‘a-ha moment’ as quickly as possible
✅ How to deliver them core product value as often as possible
Things that scale understand that principle, intuitively or explicitly.
That single decision about not even allowing the conversation to revolve about 'virality' in my opinion was the most important thing that we did.’
2⃣ Invalidate all of the lore. Disapprove all of the random anecdotal nonsense. Do not believe in the ‘gut feeling’. Most people are wrong.
Don’t believe in BS. Otherwise, you start to compound two massively structural mistakes:
❌ Don’t expose core product value
❌ Don’t allow real engagement and real product value to emerge
Don’t alienate long tail. They trust you and use the product. It is the biggest risk.
It is not visible in top-level metrics. 👀
With the potential for huge network effects, they didn't want to do anything to slow down until they got the network effects.
The most important framework you can organize on an entire company.
It seems numerically as a growth problem.
What it really is is product value and culture problem.
They should come back to the basics 👇
https://t.co/enVMovDfFQ
Instead, they focused on the 3 most difficult and hard problems that any consumer product has to deal with:
— Kamil Ruczynski (@_unable0) January 30, 2021
\u2705 How to get people at the front door
\u2705 How to get them to \u2018a-ha moment\u2019 as quickly as possible
\u2705 How to deliver them core product value as often as possible pic.twitter.com/o68AuOE4el
More from All
The best morning routine?
Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
How to be 5x more productive.
— Ben Meer (@SystemSunday) August 1, 2022
A best-selling author\u2019s 3-3-3 Method:
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
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1/ Some initial thoughts on personal moats:
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.