1 Year Ago Today, I co-founded a business. Totally bootstrapped.
Today, it’s doing >$3 MILLION in ARR growing 20% per month.
Here’s the story...
I keep a long list of biz ideas that I've come up with over the years
Last Jan, I decided to stop trying to find the “perfect” biz
Instead, I’ll start a few!
If there is a big mkt, a clear value prop, I can build the right team and I have an “unfair advantage” I will start it
Worst case, I shut it down.
But I wanted more shots on goal...
So here’s the story: I’ve invested in 10+ DTC brands. I meet with their marketing teams regularly.
I am consistently surprised by how UNproductive the “in-house” teams are. What they get done in a quarter takes an @ampush team <1 month.
I started to ask why…
It turns out in-house marketing teams don’t typically leverage “off-shore” talent.
Both McKinsey and Goldman had huge teams overseas to do all the “rote” work of consulting/finance.
Formatting slides, reporting data, reach outs, simple research, etc.
