No startup does SEO like Canva!

They get 73M monthly traffic & have 13M backlinks 🤯

Learn everything about Canva’s kickass marketing 🧵

Structure:
1. Investigating Canva's SEO success
2. Canva's website structure & internal linking
3. Wait, but did Canva do this at scale?
4. Key takeaways

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1/ Investigating Canva's SEO success

A) Firstly, let's investigate Canva's top sub-folders

Sub-folders are basically sub-parts of your websites. Different pages are organised under these sub-folders.

This will tell us where Canva's majority of traffic is coming from.

(contd)

Traffic produced by sub-folders
1) /create — 3.3M
2) /templates — 1.2M
3) /colors — 1.5M
4) /graphs — 348K
5) /learn — 1.1M

But what's the strategy behind creating these specific pages?

Well, to understand that, we'll first have to learn what search intent means.

B) Search intent basically tells you the intention behind a search query.

There are 4 types of intent:

1) Informational - to gain information
2) Navigational - navigate to a page
3) Investigation - search or compare something
4) Transactional - buy an asset

(contd.)