In the last 60 days, I've helped 253 people build an online writing habit.

Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.

THREAD...👇🏼👇🏼👇🏼

1. Start smaller

The foundation of Ship 30 for 30 is the Atomic Essay.

• One idea
• Under 200 words
• Fits in one iPhone screenshot

This eliminates any friction to publishing ideas online.

And without that friction, momentum is inevitable.

2. Constraints create freedom

"Write something every day" is hard.

There are too many choices to make.

"Publish a 200-word essay with a 30-minute time limit every day for 30 days."

This is easier.

Within these constraints, creativity thrives.

3. Results come from tight feedback loops

The foundation of Ship 30 for 30 comes from @jackbutcher:

Make noise, listen for signal.

Weekly blog posts sent into the void = no feedback.

Daily Atomic Essays on Twitter = immediate feedback.

Faster feedback = faster iterations.

4. Impostor syndrome is curable

But not with common advice of "believing" in yourself.

Early writers think everyone else has figured out.

Until they start writing.

Then, they realize everyone is figuring it out as they go.

Cure impostor syndrome with action, not belief.