following a discussion at @yak_collective this morning, I came up with this chart to capture a hypothesis I have that the difficulty of creating communities scales exponentially with the the "depth" of what you're trying to do

thanks @grigorimilov for leading the discussion that sparked this.

The way to read the graph is: each line is a time history of difficulty. It starts dotted, goes through a criticality inflection point, and then crests in difficulty before coming down to a stable plateau.

The inflection points have different names depending on context, but are all topologically similar. They are the make or break moment when a network-effect either kicks in, or fails to. "Product-market fit" in the case of market is the best known such point.

Level 1 is a basic social community, such as a FB group, meetup etc. There are millions of successful ones, and 100s of millions of failures. The "fit point" is what I call a meme-mind fit, when some social object catalyzes a sustainable long-term conversation of growing richness

Almost everything I've helped instigate is Level 1. My contributions to the social-object soup have been things like the vocabulary around sociopaths/clueless/losers, legibility, 2x2s etc.