My day job is growing startups.
I've worked with a few hundred by now.
Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.
Hope this helps! A thread:
Growth marketing, a timeline:
2015: "We need to go viral."
2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."
2021: "Wow. We should have been focusing on content and building a great product."
How to grow a podcast:
• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible
How to grow a YouTube channel:
• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored
—Mr. Beast
Some tips for growing newsletters:
• Plug it at the end of a tweet thread.
• Swap plugs with other newsletters.
• Send a sample issue upon signup to excite people for future issues.
• Consider twice-monthly over weekly. My poll revealed people are fatigued with newsletters.