Copywriting is a key marketing skill.

Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more:

Tip: Use timeframes

Real numbers are more compelling than generalizations like "fast" or "quickly."

Be specific and use direct timeframes to convey more value.

Example:

Tip: Remove friction words

Friction words are: sign up, submit, create account, book a call.

Each phrase produces friction by creating more perceived work.

Tell them what they'll get, not what they have to do.

Example:

Tip: One pain-point

"Hike like you mean it" isn't specific to a tangible pain-point

"Hike all day without blisters" highlights one specific pain-point that will be solved.

Example:

Tip: Replace buzzwords

"Supercharging" doesn't tell readers what your product actually helps them accomplish.

"Helps you reach inbox zero" does.

Example: