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1/ One, Ten, One Hundred—our first @Wistia Original Series—drops today.
👇 A thread on how we pulled off our most ambitious creative project to
2/ One, Ten, One Hundred is the biggest creative risk we've taken at @Wistia. It's possible only because of our debt round and investor buy out to make Wistia
3/ Instead of focusing on reliable but incremental growth tactics, we went independent to push the boundaries of what it means to do creative work in the business
4/ Our hope is that by producing entertaining, educational, and thought-provoking original work, we'll inspire business people and marketers to bring more of their creativity to work—and that growth for Wistia will be a
5/ That meant that One, Ten, One Hundred had the single largest budget of any marketing project in Wistia's history, and it had few concrete objectives or quantifiable
👇 A thread on how we pulled off our most ambitious creative project to
2/ One, Ten, One Hundred is the biggest creative risk we've taken at @Wistia. It's possible only because of our debt round and investor buy out to make Wistia
We gave @sandwich $111,000 to make three ads for Soapbox\u2014one for $1,000, one for $10,000, and one for $100,000. Here's the $1,000 ad. pic.twitter.com/qSnGNy2z6o
— Brendan Schwartz (@brendan) September 12, 2018
3/ Instead of focusing on reliable but incremental growth tactics, we went independent to push the boundaries of what it means to do creative work in the business
4/ Our hope is that by producing entertaining, educational, and thought-provoking original work, we'll inspire business people and marketers to bring more of their creativity to work—and that growth for Wistia will be a
5/ That meant that One, Ten, One Hundred had the single largest budget of any marketing project in Wistia's history, and it had few concrete objectives or quantifiable